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Message pushing method based on scene and user behavior

A technology of message push and scene information, which is applied in the directions of location information-based services, digital transmission systems, data exchange networks, etc., can solve the problems of excessive information load, too little useful information, and unsatisfactory recommendation results, and achieve the goal of improvement. Sexuality and pertinence, the effect of reducing information overload

Inactive Publication Date: 2018-11-20
SOUTH CHINA UNIV OF TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Traditional content-based and location-based message recommendation technologies have many defects, such as excessive information load, too little useful information, low accuracy rate of message push, etc., resulting in unsatisfactory recommendation results

Method used

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  • Message pushing method based on scene and user behavior
  • Message pushing method based on scene and user behavior
  • Message pushing method based on scene and user behavior

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0029] Such as figure 1 , 2 , 3, 4, a method for pushing messages based on scenarios and user behaviors, comprising the following steps:

[0030] 1. Android App embeds SDK, initializes and runs. The SDK will generate a unique identifier CID for identifying the device, and then establish a two-way channel with the server to send collected user data and receive pushed personalized messages.

[0031] 2. First dynamically apply for the relevant permissions of the Android system, and then use the positioning function of the Android device to obtain location information. Finally, compare it with the preset geographic fence to determine whether to enter, be in or leave a specific area, such as a business district, scenic spot, etc. Such as Figure four shown.

[0032] 3. After the SDK is initialized, it is responsible for collecting scene information and user behavior information, including location information, time and weather information, network information, user device info...

Embodiment 2

[0042] A method for pushing messages based on scenarios and user behaviors, comprising the following steps:

[0043]1. Android App embeds SDK, initializes and runs. The SDK will generate a unique identifier CID for identifying the device, and then establish a two-way channel with the server to send collected user data and receive pushed personalized messages. This CID is represented by ANDROID_ID. ANDROID_ID is a 64bit (16BYTES) number generated when the Android system starts for the first time, and can be obtained through the Settings.Secure.getString() method. This ID will be reset (changed) if the device is wiped back, otherwise it will never change. Because of the uniqueness and unchangeable characteristics of ANDROID_ID, it is more suitable for uniquely identifying user information.

[0044] 2. First dynamically apply for the relevant permissions of the Android system. Due to the continuous enhancement of the security of the Android system, the user needs to be prompt...

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Abstract

The invention discloses a message pushing method based on scene and user behavior, which comprises the following steps: embedding an SDK in an App of a terminal device and initializing settings and operating; using a positioning function of the terminal device to obtain location information, and determining whether to trigger a geofence and whether to enter a specific area; if triggering and entering the specific area, collecting specific scene information and user behavior information through the SDK and transmitting to a server for processing; screening, via the server, a plurality of messages related thereto according to the current scene information and the user behavior information to construct a to-be-pushed message set; selecting a message with the highest score to push to the App and carrying out visual processing through the SDK; collecting user behavior information pushed by the user and reflecting the user value of the message for feeding back and evaluating the recommendation manner. The message pushing method based on scene and user behavior in the invention can make up the shortcomings of the traditional recommendation system; meanwhile, the information overload problem faced by the user can be better reduced.

Description

technical field [0001] The invention relates to the field of message push, in particular to a message push method based on scenarios and user behaviors. Background technique [0002] At present, with the rapid development of mobile Internet technology and the continuous innovation of smart phone functions, mobile phones have been fully integrated into people's lives. Mobile media has become the fifth largest media after newspapers, radio, television and the Internet. E-commerce and tourism based on the mobile Internet are also developing rapidly, and people's online shopping and lifestyle are also quietly changing. However, problems such as low service quality, incomplete information, and inadequate personalized services have become important issues affecting the development of these industries. Therefore, an efficient recommendation method is needed to solve the above problems. [0003] Positioning service is also called mobile location service. It obtains the location i...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/58H04L29/08H04W4/021
CPCH04W4/021H04L51/214H04L67/55H04L67/52
Inventor 陆璐关山旭
Owner SOUTH CHINA UNIV OF TECH
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