Device for accurately counting advertisement audience situation and statistical method thereof

Abstract

The invention discloses a device for accurately counting an advertisement audience situation and a statistical method thereof. The device comprises an image acquisition device, an image processing module, a queue storage device, an identification tracking module and a statistics module, which are electrically connected to one another, wherein the image acquisition device collects image video information in a to-be-tested area before a propaganda carrier; the image processing module captures face feature data in the image video information and obtains gender and age group information through algorithms; the queue storage device stores the captured face feature data; the identification tracking module tracks the currently captured face feature data and carries out comparison and reduplication removal on the currently captured face feature data together with face feature data stored in the queue storing device; and the statistical module counts the number of faces which are identified andsubjected to reduplication removal in the to-be-tested region, the gender and the age group information corresponding to the faces in real time. The statistical device in the invention is simple in structure, good in flexibility and accurate and credible in statistical method; the hazard of personal privacy leakage can be effectively avoided; and high practical application and commercial value are achieved.

Description

technical field [0001] The invention relates to the field of advertising, in particular to a device and a statistical method for accurately counting advertising audiences. Background technique [0002] In view of the importance of advertising, companies usually invest heavily in advertising, but it is often difficult to determine the advertising effect and the size of the advertising audience. The vague and general estimation of the passing traffic is often far from the actual traffic and advertising effect. In addition, due to the fierce competition in the industry, it is not ruled out that a small number of advertising companies (advertising terminal operators) exaggerate the data in order to win advertising customers (that is, advertisers), resulting in a greatly reduced effect of advertising customers, which not only delays valuable marketing time, The promotional resources for related arrangements are wasted, and a large amount of advertising costs are also lost. There...

AI Technical Summary

Problems solved by technology

[0002] In view of the importance of advertising, companies usually invest heavily in advertising, but it is often difficult to determine the effect of advertising and the size of the advertising audience. The vague and general estimation of the flow of people passing by is often far from the actual flow of people and advertising effects

In addition, due to the fierce competition in the industry, it is not ruled out that a small number of advertising companies (advertising terminal operators) exaggerate the data in order to win advertising customers (that is, advertisers), resulting in a greatly reduced effect of advertising customers, which not only delays valuable marketing time, Wasted promotional resources for related layouts, and lost a lot of advertising costs

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