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Financial product recommendation method and device , computer device and storage medium

A technology of financial products and recommendation methods, applied in the field of financial investment, to achieve the effect of accurate and smarter recommendation methods

Pending Publication Date: 2019-03-08
PING AN TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In order to solve the problem of efficient matching between financial products and customers, the present invention proposes a method for recommending financial products

Method used

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  • Financial product recommendation method and device , computer device and storage medium
  • Financial product recommendation method and device , computer device and storage medium
  • Financial product recommendation method and device , computer device and storage medium

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Embodiment

[0062] Those skilled in the art can understand that the "terminal" and "terminal equipment" used here not only include wireless signal receiver equipment, which only has wireless signal receiver equipment without transmission capabilities, but also include receiving and transmitting hardware. A device having receiving and transmitting hardware capable of performing bi-directional communication over a bi-directional communication link. Such equipment may include: cellular or other communication equipment, which has a single-line display or a multi-line display or a cellular or other communication equipment without a multi-line display; PCS (Personal Communications Service, personal communication system), which can combine voice, data Processing, facsimile and / or data communication capabilities; PDA (Personal Digital Assistant, Personal Digital Assistant), which may include radio frequency receiver, pager, Internet / Intranet access, web browser, notepad, calendar and / or GPS (Globa...

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Abstract

The embodiment of the invention discloses a financial product recommendation method and device , a computer device and a storage medium. The method comprises the following steps of determining that acustomer belongs to a customer category with the greatest similarity by comparing customer information with various customer characteristics, calculating a matching degree between a financial productand various customers, and recommending the financial product to the customer when the matching degree is greater than a preset threshold value. Among them, the matching degree between financial products and various customers is calculated by a BP neural network model trained by historical investment records. After developing a new financial product, an investment institution can quickly launch amatching customer base. When a customer invests and manages money, the investment institution can also recommend the appropriate financial products to the customer pertinently. Customer segmentation and matching between financial products and customers are based on the historical data analysis, making this recommendation more accurate and intelligent.

Description

technical field [0001] The invention relates to the field of financial investment. In particular, it relates to a financial product recommendation method, device, computer equipment and storage medium. Background technique [0002] With the interest in the Internet and big data, the financial industry is also booming, and many new investment and financing platforms have emerged. Financial investment products are becoming more and more abundant, and it is becoming more and more convenient for people to purchase financial investment products through the Internet. However, financial investment products have different attributes such as investment target, investment cycle, investment amount, expected rate of return, and risk level. Customers have different attributes such as investment amount, risk tolerance, investment preference, and income expectation. When customers invest in financial management, due to the lack of efficient matching means between financial investment pro...

Claims

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Application Information

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IPC IPC(8): G06Q30/06G06Q40/06
CPCG06Q30/0631G06Q40/06
Inventor 胡雨佳
Owner PING AN TECH (SHENZHEN) CO LTD
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