Product competition relation visual analysis method, device and equipment

A product and relationship technology, applied in the field of visual analysis of product competition relationship, can solve the problems of centralized or scattered coordinate points, chaotic graphics display, inability to accurately and effectively display product competition relationship, etc., to achieve accurate and effective display and convenient analysis and use.
CN110659924APending Publication Date: 2020-01-07BEIJING QIHOO TECH CO LTD
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Patent Information

Authority / Receiving Office
CN Β· China
Current Assignee / Owner
BEIJING QIHOO TECH CO LTD
Publication Date
2020-01-07

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Abstract

The invention discloses a product competition relation visual analysis method, device and equipment, and relates to the technical field of computers. The method comprises the steps of obtaining high-dimensional product coordinates and high-dimensional audience user attribute coordinates through a corresponding analysis method according to a preset audience user obtaining strategy of a product andpreset audience user attributes; based on the high-dimensional product coordinates and the high-dimensional audience user attribute coordinates, calculating a distance matrix of each product and eachattribute by adopting an Euclidean distance; carrying out smoothing processing on the distance matrix; performing dimensionality reduction mapping on the smoothed distance matrix into a coordinate matrix in a two-dimensional space by adopting a multi-dimensional scale analysis method; and drawing coordinate points corresponding to the coordinate matrix in a two-dimensional space coordinate graph,and displaying a competitive relationship between products. The technical problem that the coordinate points are excessively concentrated or scattered, and consequently graph display is disordered issolved. The beneficial effects of accurately and effectively displaying the competitive relationship between the products and facilitating the analysis and use of advertisers are achieved.
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Description

technical field

[0001] The invention relates to the field of computer technology, in particular to a method, device and equipment for visual analysis of product competition relationship. Background technique

[0002] Promoting products through advertisements is a common means to promote product sales. Advertisers will analyze their own products before placing advertisements, analyze potential competitors of products, and analyze differences between products and competitive products, etc., so as to guide advertisers' advertisements. delivery behavior.

[0003] At present, when the method of correspondence analysis is used to analyze the product competition relationship, by determining the product audience users and their gender, age and other attributes, the relationship matrix between the product and the audience user attributes is obtained, and the relationship between the product and the attributes is analyzed from the relationship matrix to determine the product. Coordin...

Claims

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