Advertisement putting method and system

Abstract

The embodiment of the invention provides an advertisement putting method and system, and the method comprises the steps that a rear-end server receives interaction data, collected by front-end equipment, of an intelligent equipment user, and carries out the data analysis of the interaction data; the back-end server matches the behavior mode of the intelligent equipment user according to the data analysis result, and selects an advertisement tree to be delivered from an advertisement text library according to the behavior mode; and the back-end server analyzes the node information in the advertisement tree, and returns the analyzed node information to the front-end equipment according to the determined advertisement putting mode to be played to the intelligent equipment user. Advertisementtexts are organized and compiled in a tree form, a plurality of texts with different labels are compiled for each advertisement, and behavior modes of different intelligent equipment users are defined. An applicable delivery model is established for each intelligent equipment user and each advertisement, and the models are dynamically changed along with the use change of the intelligent equipmentusers. Precise delivery of advertisements is achieved, and delivery paying attention to user experience is achieved.

Description

technical field [0001] The present invention relates to the technical field of smart devices, in particular to a method and system for placing advertisements in smart devices. Background technique [0002] With the popularity of smart homes, smart devices are increasingly filling people's lives. People are increasingly completing many tasks in life by interacting with smart devices, and advertising on smart devices has gradually attracted the attention of companies for brand promotion and product promotion. [0003] Smart devices have the characteristics of being able to interact with people naturally and understand user intentions. If the traditional advertising form is used to directly deliver the prepared advertisement to the user, it will have the following disadvantages: [0004] First, the form of delivery is single, and users are passively accepted, resulting in a poor experience; [0005] Second, the organizational form and content of advertisements are fixed, faci...

AI Technical Summary

Problems solved by technology

[0004] First, the form of delivery is single, and users are passively accepted, resulting in a poor experience;

[0005] Second, the organizational form and content of advertisements are fixed, facing different users and different interaction scenarios, it is impossible to realize intelligent switching of forms and contents;

[0006] Third, the target groups and target scenarios of different advertisements are different, and the placement cannot be accurately targeted at users and interactive scenarios, which will cause users' disgust;

[0007] Fourth, the advertising time is fixed, and users will encounter pre-designed advertisements at the same point in time under different usage conditions, causing user acceptance fatigue;

[0008] Fifth, the advertisement itself cannot adapt to the characteristics of different devices, is not interactive, cannot be integrated with the user's interaction, lacks naturalness and interest, and even looks abrupt

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