Precision tourism marketing method based on Internet big data

An Internet and big data technology, applied in the field of precise tourism marketing based on Internet big data, can solve problems such as insufficient segmentation of target markets, lack of marketing effects, and unclear image of tourist destinations

Pending Publication Date: 2020-03-31
天津中科智能识别有限公司
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  • Abstract
  • Description
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Problems solved by technology

[0002] At present, the marketing models of tourism products of cultural and tourism enterprises are mostly based on extensive marketing. There are problems such as insufficient division of target markets, unclear images of tourist destinations, lack of scientific evaluation of marketi

Method used

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  • Precision tourism marketing method based on Internet big data
  • Precision tourism marketing method based on Internet big data
  • Precision tourism marketing method based on Internet big data

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Embodiment Construction

[0015] The present invention will be described in further detail below in conjunction with the accompanying drawings and specific embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0016] Such as figure 1 Shown, the present invention is based on the precision tourism marketing method of internet big data, comprises steps:

[0017] Extract the target characteristics of users from the user behavior data obtained from the Internet, create dynamic tags in combination with demographic information data, and make user portraits by tagging users, and then identify target users through analysis and locking on the basis of user clustering;

[0018] Calculate the matching degree between the target user and the product to be marketed, and send corresponding marketing information through the Internet according to the matching degree, and at the same time continuously obtain...

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Abstract

The invention discloses a precision tourism marketing method based on Internet big data. The method comprises the following steps: extracting target features of a user from user behavior data acquiredby the Internet, establishing a dynamic label in combination with demographic information data, performing user portraying by tagging the user, and then identifying a target user by analyzing, locking and identifying on the basis of user clustering; and calculating the matching degree of the target user and the to-be-marketed product, sending corresponding marketing information by means of the Internet according to the matching degree, continuously obtaining user feedback, and reprocessing the marketing information. According to the method, personalized and differentiated marketing strategiescan be implemented, and the marketing strategies can be adjusted in time according to real-time effect feedback.

Description

technical field [0001] The invention relates to the technical field of big data processing, in particular to a precise tourism marketing method based on Internet big data. Background technique [0002] At present, the marketing models of tourism products of cultural and tourism enterprises are mostly based on extensive marketing. There are problems such as insufficient division of target markets, unclear images of tourist destinations, lack of scientific evaluation of marketing effects, lack of technical and platform support, and homogeneous tourism products. With a high degree of globalization and strong service convergence, it mainly relies on increasing public relations investment, expanding the scope of publicity and fighting price wars to attract customers. Contents of the invention [0003] The purpose of the present invention is to provide a precise tourism marketing method based on Internet big data aiming at the technical defects existing in the prior art. [000...

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Application Information

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IPC IPC(8): G06Q30/02G06Q50/14G06F16/9535G06F16/9537
CPCG06Q30/0201G06Q30/0203G06Q30/0205G06Q50/14G06F16/9535G06F16/9537
Inventor 韩艳超薛斌党郑浩南刘泽宇
Owner 天津中科智能识别有限公司
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