Precision tourism marketing method based on Internet big data

Abstract

The invention discloses a precision tourism marketing method based on Internet big data. The method comprises the following steps: extracting target features of a user from user behavior data acquiredby the Internet, establishing a dynamic label in combination with demographic information data, performing user portraying by tagging the user, and then identifying a target user by analyzing, locking and identifying on the basis of user clustering; and calculating the matching degree of the target user and the to-be-marketed product, sending corresponding marketing information by means of the Internet according to the matching degree, continuously obtaining user feedback, and reprocessing the marketing information. According to the method, personalized and differentiated marketing strategiescan be implemented, and the marketing strategies can be adjusted in time according to real-time effect feedback.

Description

technical field [0001] The invention relates to the technical field of big data processing, in particular to a precise tourism marketing method based on Internet big data. Background technique [0002] At present, the marketing models of tourism products of cultural and tourism enterprises are mostly based on extensive marketing. There are problems such as insufficient division of target markets, unclear images of tourist destinations, lack of scientific evaluation of marketing effects, lack of technical and platform support, and homogeneous tourism products. With a high degree of globalization and strong service convergence, it mainly relies on increasing public relations investment, expanding the scope of publicity and fighting price wars to attract customers. Contents of the invention [0003] The purpose of the present invention is to provide a precise tourism marketing method based on Internet big data aiming at the technical defects existing in the prior art. [000...

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Problems solved by technology

[0002] At present, the marketing models of tourism products of cultural and tourism enterprises are mostly based on extensive marketing. There are problems such as insufficient division of target markets, unclear images of tourist destinations, lack of scientific evaluation of marketing effects, lack of technical and platform support, and homogeneous tourism products. High degree of globalization and strong service convergence, mainly relying on increasing investment in public relations, expanding the scope of publicity and fighting price wars to attract customers

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