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30 results about "Demographic Accounting" patented technology

Social user generation method based on emotional tendency analysis

ActiveCN112084333AThe analysis results are credibleInterference integrityData processing applicationsSemantic analysisCluster algorithmInformation processing
The invention discloses a social user generation method based on emotional tendency analysis. Existing user label generation methods do not consider emotional tendency of users to topics. The method comprises the following steps: on the basis of microblog content, constructing a semantic ontology by adopting a clustering algorithm, acquiring the microblog content of a user to perform sentiment classification, processing microblog information with sentiment tendency marks to obtain a bag-of-words model, extracting words of the bag-of-words model, acquiring category information by utilizing thesemantic ontology, and counting the category information with the sentiment marks; and adding a secondary label to obtain a final label, mapping the demographic information to the corresponding label,constructing a network graph, and generating the user in a semi-supervised manner according to an edge weight between the nodes of the network graph. According to the method, problems that the current social network users cannot automatically generate the users and the generated user tags are inaccurate are solved, the social users conforming to a certain theme can be generated, and a foundationis laid for subsequent social engineering research.
Owner:HANGZHOU DIANZI UNIV

Method and system for collecting shopper response data tied to marketing and merchandising elements

The present invention is a method and system for capturing a dataset over time that represents the response of shoppers to a set of marketing and merchandising stimuli or “elements”. The response includes exposure metrics, engagement metrics and conversion metrics for different shopper segments. The shopper segments may be defined by demographics such as gender, age and ethnicity or by the type of trip, such as a quick trip or a fill-up trip. The system comprises a plurality of means for capturing images, such as cameras, covering the area of interest in the vicinity of the marketing or merchandising element. The method comprises automated and semi-automated analysis of the video to extract the shopper behavior and demographics data for computing the defined metrics. The captured data can be further combined with information such a promotions and advertisement outside the store to further enhance the applications of the data collected in-store from the invention. The captured shopper data can be used for many applications such as comparison of the effectiveness of different marketing elements or the relative effectiveness of different types of promotions, variation of the relative effectiveness of different marketing elements over time or differences between the relative effectiveness of a marketing element for different demographic segments.
Owner:VIDEOMINING CORP

Online opinion platform

The present invention is a computer-implemented method of online opinion for filtering of poll respondents by demographic and credibility attributes, the method comprising steps of providing a plurality of questions by a plurality of questioners, wherein each the questions are assigned a topic; receiving a plurality of answers by a plurality of respondents, wherein each the respondents has different level of expertise in the topic; receiving a plurality of votes for the answers by the respondents; receiving a plurality of reasons for the answers or the votes by the respondents; storing a demographic profile data of the respondent at a time of response to the question, vote or provide reason; analyzing related data for the questioners and the responders; providing an answer with most votes out of all respondents, all ranked answers, all ranked reasons for each the answers; filtering the answers based on demographic settings and credibility of the respondent, wherein the filtering step comprises of creating a temporary table to estimate the data size of each of a demo filter value by a database statistic to keep data size small for high performance filtering; executing in a loop row by row for every row in the temporary table by an iterative approach to minimize work-in-progress data size and memory requirement, resulting in higher performance, and ranking the answers, wherein the ranking is by highest number of votes within the filtered set of respondents.
Owner:CHUNG YEE HAM
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