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Advertisement traffic estimation method and device and electronic equipment

A traffic and advertising technology, applied in advertising, commerce, instruments, etc., can solve problems such as inaccurate forecast results, impact of timing model fluctuations, inability to effectively resist fluctuations of accidental factors, etc., and achieve the effect of ensuring accuracy

Active Publication Date: 2020-04-24
MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] However, the above-mentioned advertising flow estimations all have different degrees of limitations. For example, for (1) and (2), the use of historical averages cannot take into account factors such as the periodicity and seasonality of advertising, let alone accidental Factors, such as Double Eleven, Valentine's Day, etc., lead to inaccurate estimates
[0008] For another example, for type (3), since the learning of model parameters is strongly dependent on historical data, a single time series model is easily affected by fluctuations in historical data, and cannot effectively resist fluctuations in accidental factors

Method used

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  • Advertisement traffic estimation method and device and electronic equipment
  • Advertisement traffic estimation method and device and electronic equipment
  • Advertisement traffic estimation method and device and electronic equipment

Examples

Experimental program
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Effect test

Embodiment 1

[0051] Such as figure 1As shown, it is a schematic diagram of an application scenario of an advertisement traffic estimation method provided according to an exemplary embodiment. The application scenario includes an advertisement management platform and multiple advertisement systems, and the advertisement management platform is connected to each advertisement system respectively. In this application scenario, the media can request advertisements from various advertising systems managed by the advertising management platform, which is called traffic. Advertisers can also place orders with the advertising systems in the advertising management platform to purchase traffic under certain investment conditions. Since media request traffic is affected by multiple factors (such as holidays, media factors, etc.), the traffic received by the advertising system is constantly changing every day. In addition, advertisers will also purchase a certain amount of advertisements from the adver...

Embodiment 2

[0102] Figure 5 is a block diagram of an advertising traffic estimation device 100 according to an exemplary embodiment, and the advertising traffic estimation device 100 can be applied to figure 1 Ad Manager shown. refer to Figure 5 , the advertising traffic estimation device 100 includes a data acquisition module 110 , a data combination module 120 , a traffic estimation module 130 and an estimation result determination module 140 .

[0103] The data acquisition module 110 is configured to acquire historical traffic data produced within a preset time period according to the target fixed investment condition; optionally, the historical traffic data includes at least one of historical click log data, historical display log data, historical request log data or Various.

[0104] The data merging module 120 is configured to select sub-dimensions based on the order of each sub-dimension in the designated merging dimension, and merge the historical traffic data based on the se...

Embodiment 3

[0117] see Figure 6 , is a block diagram of an electronic device 10 according to an exemplary embodiment, the electronic device 10 may at least include a processor 11, and a memory 12 for storing instructions executable by the processor 11. Wherein, the processor 11 is configured to execute instructions to implement all or part of the steps of the information interaction method in the foregoing embodiments.

[0118] The processor 11 and the memory 12 are directly or indirectly electrically connected to realize data transmission or interaction. For example, these components can be electrically connected to each other through one or more communication buses or signal lines.

[0119] Wherein, the processor 11 is used for reading / writing data or programs stored in the memory, and executing corresponding functions.

[0120] The memory 12 is used for storing programs or data, such as storing instructions executable by the processor 11 . This memory 12 can be, but not limited to,...

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Abstract

The invention discloses an advertisement traffic estimation method and device and electronic equipment. The method comprises the following steps: acquiring historical traffic data produced within a preset duration according to a target fixed investment condition; selecting the sub-dimensions based on the sequence of the sub-dimensions in the specified merging dimension to execute the following operations: merging the historical traffic data based on the selected current sub-dimension; if the data volume difference value of the historical traffic data in every two specified unit durations obtained based on the current sub-dimension combination is smaller than a preset value,, performing traffic estimation according to a preset distributed mixed time sequence estimation model and historicaltraffic data within the specified unit duration under the current sub-dimension to obtain multiple groups of estimated traffic, and otherwise, returning to the next sub-dimension; and according to theloss value of each group of estimated traffic, selecting a group of estimated traffic meeting a preset condition as an advertisement traffic estimated value so as to improve the accuracy of a trafficestimated result.

Description

technical field [0001] The present application relates to the technical field of advertising, and in particular to an advertising traffic estimation method, device and electronic equipment. Background technique [0002] With the rapid development of Internet advertising, various forms of charging have appeared in advertising, for example, CPM (Cost Per Mille, charging based on thousand impressions), CPA (Cost Per Action, charging based on user behavior after promotion), ADX (Ad Exchange, Internet advertising trading platform), etc. Among them, taking ADX as an example, advertising traffic estimation is an indispensable key step in ADX, involving various stages in the advertising process, for example, advertising space traffic estimation in the early stage of advertising sales, traffic estimation under various fixed investment conditions ; Another example is the traffic forecast in the bidding stage, etc. [0003] At present, in related technologies, the following methods a...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0277Y02T10/40
Inventor 张丽
Owner MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
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