Method and device for improving retention rate of personal issuing service

Abstract

The invention discloses a method and a device for improving the retention rate of personal issuing business, and relates to the technical field of big data analysis. The problem of bank customer loss in the prior art is solved. The method comprises the following steps: acquiring a plurality of analysis basic tables; according to the business relationship, performing index association on the plurality of analysis basic tables, and determining a data wide table; screening important index characteristics associated with the retention rate according to a data wide table, and performing clustering analysis in combination with the service relationship to determine clustering groups; screening the clustering groups, and determining to-be-analyzed groups; constructing a classification model, classifying the to-be-analyzed group, and determining a classification result; and formulating different schemes according to the classification result, and determining a list of potential marketing commission clients. According to the method and the device, valuable customers are selectively faced, valuable customers are removed, a large amount of time and manpower are saved, product recommendation is performed on the original customers in a targeted manner, and the overall retention rate of personal issuing services is greatly improved.

Description

technical field [0001] The present application relates to the technical field of big data analysis, and in particular to a method and device for improving the retention rate of personal distribution business. Background technique [0002] With the continuous development of the market economy, the competition faced by commercial banks is becoming more and more fierce, and now the social and economic growth rate is accelerating, and the regulatory requirements are constantly increasing. The policy of private banks has been gradually compressed, and the policies of private banks have been gradually liberalized and implemented, which has gradually intensified the competition among major banks. [0003] At present, when banks are marketing agency customers, on the one hand, there are problems such as large customer base, difficulty in identifying high-potential marketing customers, and high marketing costs. On the other hand, banks do not have effective matching products for huma...

AI Technical Summary

Problems solved by technology

[0004] The embodiment of the present application solves the problem of bank customer loss in the prior art by providing a method and device for improving the retention rate of personal agency service, and then realizes selectively facing valuable customers and removing worthless ones. Customers, saving a lot of time and manpower, and targeted matching product recommendations for original customers, so that the overall retention rate of personal dropshipping business has been greatly improved

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