Unlock instant, AI-driven research and patent intelligence for your innovation.

Advertisement feature analysis method and system based on high-value users

A feature analysis and high-value technology, applied in the field of big data, can solve problems such as high cost of acquiring high-value customers, lack of pertinence in acquiring high-value customers, and inability to clearly obtain key advertising characteristics of high-value customers, so as to achieve auxiliary The effects of targeted delivery decisions, increased revenue, and reduced input costs

Pending Publication Date: 2021-05-14
BIGO TECH PTE LTD
View PDF0 Cites 2 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, the existing advertising delivery methods lack pertinence for the acquisition of high-value photographers, and cannot clearly obtain the key advertising characteristics of high-value photographers, resulting in relatively high acquisition costs for high-value photographers

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement feature analysis method and system based on high-value users
  • Advertisement feature analysis method and system based on high-value users
  • Advertisement feature analysis method and system based on high-value users

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0051] figure 1 A flow chart of an advertisement feature analysis method based on high-value users provided in Embodiment 1 of the present application is given. The advertisement feature analysis method based on high-value users provided in this embodiment can be analyzed by the high-value user-based advertisement feature analysis method The high-value user-based advertising feature analysis device can be implemented by software and / or hardware. The high-value user-based advertising feature analysis device can be composed of two or more physical entities, or a physical Entity composition. Generally speaking, the high-value user-based advertisement feature analysis device may be a computing device such as a server host.

[0052] The following description will be made by taking the high-value user-based advertisement characteristic analysis device as an example for performing the high-value user-based advertisement characteristic analysis method. refer to figure 1 , the high-...

Embodiment 2

[0100] On the basis of the above examples, Image 6 It is a schematic structural diagram of an advertisement feature analysis system based on high-value users provided in Embodiment 2 of the present application. refer to Image 6 , the high-value user-based advertisement feature analysis system provided in this embodiment specifically includes: a determination module 31 , a first calculation module 32 and a second calculation module 33 .

[0101] Wherein, the determination module 31 is used to acquire user data, and determine a corresponding high-value user from the user data using predefined indicators;

[0102] The first calculation module 32 is used to extract the advertisement side data corresponding to the high-value user, calculate the average contribution rate of each advertisement feature to the acquisition of the high-value user based on the advertisement side data, and calculate the corresponding advertisement according to the average contribution rate The characte...

Embodiment 3

[0107]Embodiment 3 of the present application provides an electronic device, referring to Figure 7 , the electronic device includes: a processor 31 , a memory 32 , a communication module 33 , an input device 34 and an output device 35 . The memory 32, as a computer-readable storage medium, can be used to store software programs, computer-executable programs and modules, such as the program instructions / modules corresponding to the high-value user-based advertising feature analysis method described in any embodiment of the present application (for example, , the determination module, the first calculation module and the second calculation module of the high-value user-based advertisement characteristic analysis system). The communication module 33 is used for data transmission. The processor 31 executes various functional applications and data processing of the device by running software programs, instructions and modules stored in the memory, that is, realizes the above-ment...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The embodiment of the invention discloses an advertisement feature analysis method and system based on high-value users. According to the technical scheme provided by the embodiment of the invention, the user data is acquired, the corresponding high-value users are determined from the user data by using the predefined indexes, then the advertisement side data corresponding to the high-value users are extracted, and the average contribution rate of each advertisement feature to the acquired high-value users is calculated based on the advertisement side data. And the advertisement features of which the feature evaluation results reach a set threshold are determined as key features. And then, each key feature pair is calculated based on a linear regression model to obtain positive and negative correlation coefficients of the high-value users, and the positive and negative correlation coefficients are normalized to output a corresponding feature analysis result. By adopting the above technical means, the targeted putting decision of the advertisement can be effectively assisted based on the analysis result, the investment cost for obtaining high-value users in the advertisement putting process is reduced, and the income of a short video app is effectively improved.

Description

technical field [0001] The embodiments of the present application relate to the field of big data technology, and in particular to a method and system for analyzing advertisement characteristics based on high-value users. Background technique [0002] At present, the way for short video apps to acquire new users is mainly through paid advertisements on advertising platforms to promote short video products, thereby attracting users to download. Among all kinds of short video users, high-value Paike is more important for the user growth of short video apps. High-value shooters refer to video production users who are highly active in the short video app and have strong payment capabilities. These users have provided positive effects in terms of user retention, revenue, and app recommendation and dissemination. Acquiring high-value photographers through precise advertising is of great significance to short video app user growth and revenue. [0003] However, the existing adver...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): G06Q30/02G06K9/62
CPCG06Q30/0244G06Q30/0245G06Q30/0201G06F18/24323G06F18/214
Inventor 陆艺丹向诗怡
Owner BIGO TECH PTE LTD