Marketing scheme management method and system, computer equipment and storage medium

Abstract

The invention discloses a marketing scheme management method and system, computer equipment and a storage medium. The marketing scheme management method comprises the steps of obtaining customer service data and customer behavior data, and obtaining data sources of the customer service data and the customer behavior data; service feature data of the current push service is obtained, a service push flow path is obtained according to the service feature data, the service push flow path comprises at least one key service node, and each key service node corresponds to at least two flow branch paths; according to the customer service data, the customer behavior data and the service push flow path, obtaining a service target customer matched with the current push service, a target push path and a push mode parameter of the target push path; and pushing the current push service to the service target client according to the target push path and the push mode parameter, obtaining client feedback data of the service target client, and adjusting the push mode parameter according to the client feedback data. According to the invention, the marketing efficiency and the marketing effect can be improved.

Description

technical field [0001] The present invention relates to the technical field of scheme management, in particular to a marketing scheme management method, system, computer equipment and storage medium. Background technique [0002] There is a major flaw in the existing marketing systems on the market. All marketing actions completed through the system are isolated from each other. The latter marketing action can only be customized according to the first action after the previous one is over. This will lead to There are two problems. On the one hand, the second marketing action is seriously lagging behind. On the other hand, multiple marketing actions cannot be completed automatically, and the operational efficiency is severely limited. Contents of the invention [0003] The technical problem to be solved by the present invention is that marketing actions are seriously lagging behind, and multiple marketing actions cannot be automatically completed, resulting in severely limi...

AI Technical Summary

Problems solved by technology

[0003] The technical problem to be solved by the present invention is that marketing actions are seriously lagging behind, and multiple marketing actions cannot be automatically completed, resulting in severely limited operating efficiency. Aiming at the above-mentioned defects of the prior art, a marketing plan management method, system, and computer equipment are provided and storage media

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