A method and device for distributing information flow, storage medium, and computing device

Abstract

The present invention provides an information flow distribution method and device, a storage medium, and a computing device. The method includes: acquiring network information provided by a content provider, evaluating the content quality of the network information, and obtaining content evaluation parameters corresponding to the network information; Audience coverage information of network information; predict traffic distribution parameters corresponding to each network information based on content evaluation parameters and audience coverage information, and use traffic distribution parameters to distribute traffic to network information. The solution provided by the present invention judges the content quality of the network information provided by each content provider through a unified standard, estimates reasonable traffic distribution parameters for the corresponding network information, and improves the content provider’s satisfaction with the traffic efficiency of the platform. Realize the consistency of traffic distribution platform goals and content provider goals.

Description

technical field [0001] The present invention relates to the field of Internet technology, in particular to a method and device for distributing information flow, a storage medium and a computing device. Background technique [0002] The information flow distribution system usually includes a flow platform, a flow consumer and a flow content provider. The flow content provider provides high-quality material and content supply, and the flow consumer browses the content, and eventually some of the browsing exposures complete the conversion action. In an asymmetric environment, traffic content providers have different traffic rights, and content providers of different levels have traffic penetration capabilities of different levels and capabilities. In addition, traffic distribution is subject to some human intervention. In the case of intervention, the decision-making process of traffic distribution can be detrimental to the goals of the platform. [0003] As a functional syst...

AI Technical Summary

Problems solved by technology

However, in an asymmetric environment, traffic content providers have different rights to speak in traffic, and content providers of different levels have different levels and capabilities of traffic penetration. In addition, the distribution of traffic is subject to some human intervention. In case of intervention, the decision-making process of traffic allocation will be detrimental to the platform's goals

[0003] As a functional system, the traditional volume-guaranteed control system mainly adjusts the exposure according to the goals agreed with the content provider, without guaranteeing the consistency between the volume-guaranteed results and the platform’s long-term goals; in addition, in a cost-free traffic distribution system, It is difficult to reasonably specify the goal of maintaining volume. Every content provider hopes to get the most traffic. competition, there will be more artificially defined factors, and it is prone to the problem of unreasonable quantity maintenance

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