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Promotion information analysis method and device, electronic equipment and storage medium

A technology for promoting information and analysis methods, applied in the field of devices, electronic equipment and storage media, and the field of promoting information analysis methods, it can solve problems such as many variables affecting factors, and achieve the effect of achieving integrity and displaying more intelligent

Pending Publication Date: 2022-02-18
挂号网(杭州)科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the existing technology, the copywriting and style of the promotional information are often determined first, and then the position is displayed on the platform. After a period of time, the effect of the promotional information display is analyzed. Only the display function of the promotional information is realized, and only the before and after display can be seen. The difference in effect, there are many variables affecting factors

Method used

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  • Promotion information analysis method and device, electronic equipment and storage medium
  • Promotion information analysis method and device, electronic equipment and storage medium
  • Promotion information analysis method and device, electronic equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0031] figure 1 It is a schematic flowchart of a method for analyzing promotional information provided by Embodiment 1 of the present invention. This embodiment is applicable to the situation of analyzing the display effect of promotional information. This method can be executed by an analysis device for promotional information. The device can be implemented by software and / or hardware, and can be configured in a terminal and / or server to implement the promotion information analysis method in the embodiment of the present invention.

[0032] Such as figure 1 As shown, the method of this embodiment may specifically include:

[0033] S110. Acquire user authorization data of the target test user when a test trigger operation input by the target test user based on the target user terminal is received.

[0034] Wherein, the target test user may refer to a user who needs to be tested at the current moment. The target user terminal may be an intelligent terminal device such as a m...

Embodiment 2

[0069] image 3 It is a schematic flowchart of a promotion information analysis method provided in Embodiment 2 of the present invention. On the basis of the above technical solutions, this embodiment further refines the technical solutions. In this embodiment, on the basis of any optional technical solution in the embodiment of the present invention, optionally, the user authorization data of multiple users to be tested is obtained, and the user authorization data of multiple users to be tested are obtained according to the user authorization data and the preset grouping strategy. Users are divided to obtain at least one user group.

[0070] Wherein, technical terms that are the same as or corresponding to those in the foregoing embodiments will not be repeated here. Such as image 3 As shown, the method of this embodiment specifically includes the following steps:

[0071] S210. Acquire user authorization data of multiple users to be tested, and divide the multiple users...

Embodiment 3

[0099] Figure 5 It is a schematic structural diagram of a device for analyzing promotional information provided in Embodiment 3 of the present invention. The device for analyzing promotional information provided in this embodiment can be realized by software and / or hardware, and can be configured in a terminal and / or server to The method for analyzing the promotion information in the embodiment of the present invention is realized. The device may specifically include: a data acquisition module 310 , a user group determination module 320 , a promotion information display module 330 and a display effect analysis module 340 .

[0100] Wherein, the data obtaining module 310 is used for obtaining the user authorization data of the target test user when receiving the test trigger operation input by the target test user based on the target user terminal;

[0101] User group determination module 320, configured to determine a target user group corresponding to the target test user a...

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PUM

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Abstract

The embodiment of the invention discloses a promotion information analysis method and device, electronic equipment and a storage medium, and the method comprises the steps: obtaining the user authorization data of a target test user when the test triggering operation inputted by the target test user based on a target user terminal is received; determining a target user group corresponding to the target test user according to the user authorization data and at least one pre-divided user group; determining target promotion information corresponding to the target user group so that the target user terminal displays the target promotion information; and obtaining display data of the target promotion information, and analyzing a display effect of the target promotion information based on the display data. According to the technical scheme, the matching degree of the promotion information and the user can be effectively improved, and the effects that the display effect analysis is more accurate and more intelligent are achieved.

Description

technical field [0001] Embodiments of the present invention relate to the field of Internet medical care, and in particular, to an analysis method, device, electronic equipment, and storage medium for promotional information. Background technique [0002] With the development of information technology, more and more platforms achieve the effect of attracting users and promoting various services of the platform by displaying promotional information. The display of promotional information can not only increase user stickiness and prolong user life cycle value, but also Increase revenue to a certain extent and enhance the brand value of the platform. [0003] In the existing technology, the copywriting and style of the promotional information are often determined first, and then the position is displayed on the platform. After a period of time, the effect of the promotional information display is analyzed. Only the display function of the promotional information is realized, an...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q10/06
CPCG06Q30/0242G06Q30/0263G06Q30/0271G06Q30/0277G06Q10/06393
Inventor 王佳琳刘磊陈先进
Owner 挂号网(杭州)科技有限公司