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A multimedia data collection method and system

A technology of multimedia data and collection methods, applied in market data collection, data processing applications, neural learning methods, etc., can solve the problems of poor advertising promotion effect, low accuracy of multimedia data collection, and unreliable user portraits. To achieve the effect of improving reliability, improving efficiency and improving accuracy

Active Publication Date: 2022-06-17
北京鑫宇创世科技有限公司 +1
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  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] The purpose of this application is to provide a multimedia data collection method and system to solve the technical problems in the prior art that the accuracy of multimedia data collection is not high, resulting in unreliable user portraits and poor advertising promotion effects

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  • A multimedia data collection method and system
  • A multimedia data collection method and system
  • A multimedia data collection method and system

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Embodiment 1

[0035] Please see attached figure 1, the embodiment of the present application provides a multimedia data collection method, the method includes:

[0036] Step S100: Collect and obtain a multi-platform historical multimedia data set.

[0037] Specifically, the multi-platforms are video multimedia platforms, such as Douyin, Kuaishou, Tencent, iQiyi, etc. The multimedia data sets mainly include information such as advertisement placement and recommended content. It is necessary to set the corresponding multi-platform. If the multimedia content currently being launched or promoted is aimed at short video platforms such as Douyin and Kuaishou, the multi-platform is a short video type platform, and the required multimedia playback data of each platform is processed. All-round data collection, including video, image, audio, text, playback time, duration, playback platform, etc.

[0038] Step S200: Perform feature algorithm matching according to the historical multimedia data set, ...

Embodiment 2

[0066] Based on the same inventive concept as the method for collecting multimedia data in the foregoing embodiment, the present invention also provides a system for collecting multimedia data. Please refer to the appendix. figure 2 , the system includes:

[0067] A first obtaining unit 11, the first obtaining unit 11 is used to collect and obtain a multi-platform historical multimedia data set;

[0068] The second obtaining unit 12, the second obtaining unit 12 is configured to perform feature algorithm matching according to the historical multimedia data set, and utilize the feature algorithm determined by the matching to perform feature extraction to obtain multimedia features;

[0069] The first execution unit 13, the first execution unit 13 is configured to construct a correction model based on the historical multimedia data set and the multimedia features, and correct the multimedia features through the correction model to determine the multimedia data features;

[007...

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Abstract

This application discloses a method and system for collecting multimedia data. By constructing a calibration model based on historical multimedia data sets and multimedia features, the multimedia features are corrected through the calibration model to determine the multimedia data features; the current multimedia information is processed using the calibration model. The data characteristics of the current multimedia are corrected, and the characteristics of the delivery users are determined; the characteristics of the platform user set are matched on the delivery platform based on the characteristics of the delivery users, and the user information set is obtained; the multi-platform user characteristics are collected according to the user information set, and each user's Analyze the user's multi-platform information to obtain user analysis results, and judge whether the user analysis results are consistent with the characteristics of the delivery users to adjust delivery. Solve the technical problems that the accuracy of multimedia data collection is not high, resulting in unreliable user portraits and poor advertising promotion effects. Achieve the effect of launching multimedia promotion content according to user characteristics and improving delivery efficiency.

Description

technical field [0001] The present application relates to the technical field of multimedia data analysis, and in particular, to a method and system for collecting multimedia data. Background technique [0002] With the development of multimedia platforms such as Internet video social networking, more and more users use the platform for short video production, film and television viewing, e-reading and other operations, and advertisement placement in the multimedia platform also follows the development. How to collect customer information? Determining the delivery groups of multimedia advertisements is crucial to the effect of advertisement delivery and affects the effect of advertisements. Usually, advertising will use big data to analyze the characteristics of customers, from age, hobbies, and viewing records. The customer data collected by big data lacks pertinence, and there are inaccurate customer characteristics portraits, which cause the problem of poor delivery effec...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06N3/08
CPCG06Q30/0271G06Q30/0255G06Q30/0277G06Q30/0201G06N3/08
Inventor 易星
Owner 北京鑫宇创世科技有限公司
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