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Advertisement engine system based on supplier platform

A supply-side platform and advertising engine technology, applied in the field of advertising engine systems based on supply-side platforms, can solve the problems of difficult positioning, no data analysis and processing, poor system expansion capability, etc., and achieve efficient online grayscale capability and accurate advertising recommendation. , the effect of enriching the system architecture

Pending Publication Date: 2022-08-05
沃氪(上海)网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Unified field and format, to be compatible with common advertisement types in the market, deployed by a single server in the traditional service mode; there is poor concurrent load capacity; at the beginning of the system design, the style of advertisement source was not considered, and the gap between each product is large; the consumption of accessing advertisements Time-consuming and labor-intensive; poor system scalability, targeted access is required each time for different advertisements; poor scalability; it is difficult for a single server to support high-traffic, high-concurrency business scenarios; due to separate access for different advertisements, Therefore, the development time is greatly improved; after a problem occurs, it is difficult to locate the problem; there is almost no ability to analyze and process data

Method used

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  • Advertisement engine system based on supplier platform
  • Advertisement engine system based on supplier platform
  • Advertisement engine system based on supplier platform

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Embodiment Construction

[0026] The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, but not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.

[0027] see Figure 1-7 , the present invention provides a technical solution: an advertising engine system based on a supplier platform, comprising a product layer 1, the output end of the product layer 1 is connected to the receiving end of the interface layer 2, and the output end of the interface layer 2 is connected to the service middle layer. 3 receiving end, business middle layer 3 output signal is connected to the micro servic...

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PUM

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Abstract

The invention belongs to the technical field of SSP advertisement engines, and particularly relates to an advertisement engine system based on a supplier platform, the output end of a product layer is in signal connection with an interface layer receiving end, the output end of the interface layer is in signal connection with a service intermediate layer receiving end, and the output end of the service intermediate layer is in signal connection with a micro-service layer receiving end. The output end of the micro-service layer is in signal connection with a data processing layer receiving end, and the output end of the data processing layer is in signal connection with a data storage layer receiving end. The advertisement engine system based on the supplier platform can enrich and complete system architecture, independent modules, low coupling, reduced access cost, flexible expansion capability, quick access to various advertisement sources, quick access to various products, quick verification of different types of advertisements, quick adjustment of advertisement page layout and quick adjustment of advertisement strategies, and is convenient to use. The system has the advantages of high performance, high concurrency capability, efficient release and online gray scale capability, accurate user portrait description and accurate advertisement recommendation.

Description

technical field [0001] The invention relates to the technical field of SSP advertisement engines, in particular to an advertisement engine system based on a supplier platform. Background technique [0002] In the prior art, multiple servers are configured for load balancing to increase system performance and improve concurrency capability. Unified fields and formats are compatible with common types of advertisements in the market, and are deployed by a single server in a traditional service mode; there is a poor concurrent load capacity; at the beginning of the system design, the style of advertisement sources was not considered, and the gap between each product was large; the cost of accessing advertisements Time-consuming and labor-intensive; system expansion is poor, and targeted access is required for different advertisements each time; expansion capability is poor; a single server is difficult to support large-traffic, high-concurrency business scenarios; due to the nee...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/182G06F16/27G06F16/28G06F21/60H04L67/12H04L67/02H04L67/133H04L67/52H04L67/56H04L67/1097H04L67/1095
CPCG06Q30/0277G06Q30/0271G06Q30/0276G06F16/182G06F16/27G06F16/284H04L67/12H04L67/02H04L67/1097H04L67/1095G06F21/602
Inventor 钱震
Owner 沃氪(上海)网络科技有限公司
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