Electronic commerce service system, terminal, electronic commerce service server and program

Abstract

An EC terminal 20 comprises personal information storing means 22 for storing personal information containing user's shopping history, personal information disclosing means 21 for disclosing personal information based on a request from a server 10, and terminal ID disclosing means 23 for disclosing a terminal ID to the server. The server comprises a personal information database 14 for managing personal information of a user, to whom EC services have been provided in the past, personal information requesting means 11 for requesting an EC terminal to disclose user's personal information, and response content deciding means 13 for deciding a response content based on the disclosed personal information and the content of the personal information database. The user stores personal information in the EC terminal, and supplies personal information in all EC services to receive satisfactory services even at a store which he visits for the first time. An EC service provider can effectively collect personal information. Thus, a customer can receive better services, and the EC service provider can produce better results of sales promotion.

Description

technical field [0001] The present invention relates to an electronic commerce service system, an electronic commerce terminal, an electronic commerce service server, and a computer program for promoting electronic commerce (electronic commerce, hereinafter referred to as EC). Information about the terminal used. Background technique [0002] In recent years, due to the development of the Internet, an environment for performing EC through the network has been established. Therefore, EC has become popular as one of general business devices, and is widely used when individuals purchase products, tickets, music content, and the like. In the future, the use of EC will become more and more popular along with the broadbandization of the Internet and the constant connection to the network. [0003] In the existing EC system, for example, as described in the following patent document 1, each service provider requires the customer who registers as a member to fill in the name, gende...

AI Technical Summary

Problems solved by technology

[0012] However, in the services provided by the existing EC system to members, etc., when customers frequently use specific EC services and become regular customers, they can receive various additional services, but when customers use other EC services, they cannot. Customers are dissatisfied because they have to accumulate purchase results from the beginning when receiving additional services

[0013] On the other hand, service providers collect customer information independently, so the information that can be collected is limited. For example, it is actually difficult to collect information on which services customers received from other EC services or what products they purchased.

[0014] Moreover, the sales of low-price products conducted by EC service operators in order to tap potential customers target an unspecified majority. Therefore, compared with clearly narrowing down the promotional actions for new targets added, the cost-effectiveness ratio Can't improve enough results on

In addition, in this case, the purchases made by members are often restricted by adding a notice such as "Consumers who are already customers of the company, please do not purchase." However, it is difficult to exclude members from borrowing the names of friends and relatives to seek low prices The act of obtaining goods, such things reduce the effect of expanding sales

As a result, users who should be targeted lose the opportunity to purchase low-priced items

Furthermore, in such an EC service system, it is not possible to sufficiently provide services corresponding to each user's use environment (for example, various settings and functions related to the terminal used by the user), etc.

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