An ostomy pouch is constructed in a manner to disguise its actual function by use of colors, surface textures, iconic perimeter shapes and/or iconic shapes applied to the surface of the ostomy pouch. The ostomy pouch may be made of a blue, red, black, yellow, orange, purple or bright pink plastic material as supposed to a flesh tone of thick current ostomy pouches are made. The surface of the plastic of which the ostomy pouch is constructed is preferably textured to give it the visual appearance of cloth such as linen, cotton, burlap, or canvas. The pouch is constructed to look like a small purse, a heart, a butterfly, a seashell, a teddy bear head, a teddy bear, a dog, a cat, or another recognizable icon to allow the pouch to become a decorative feature rather than a medical appliance to be hidden.