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Advertisement method capable of improving network advertisement availability

A technology of online advertising and effectiveness, applied in the field of online advertising, can solve the problems of reducing the effectiveness of advertising, long-term audience, and unreachable

Inactive Publication Date: 2009-05-20
陈灿
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

But the disadvantage is that in order to obtain points or virtual currency, most netizens click directly without reading the content of the advertisement, thus reducing the effectiveness of the advertisement
[0006] The method of displaying advertisements on user terminals through the Internet (Internet advertising method and system: patent number ZL 01821355.3; network advertising method and system, application number: 00814591.1; selective advertisement publishing method, application number: 200710022905.9) can improve advertising effects, but the The disadvantage of the method is that the number of users who can install advertisements on the terminal is small, and the purpose of advertising cannot be achieved
[0007] The advertising method that allows the audience to participate in the interaction by providing multiple-choice questions on a specific service interface or finding errors in the advertisement is to use incentives to keep the audience paying attention to the advertisement, thereby improving the effectiveness of the advertisement (an advertising method with multiple-choice questions, application number : 200510023265.4; a method of advertising in the dynamic webpage module of the browser webpage, application number: 200610001302.6), but long-term participation needs to spend a long time and requires the audience to concentrate, the audience is difficult to persist, and the advertising effect is affected to a certain extent

Method used

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  • Advertisement method capable of improving network advertisement availability
  • Advertisement method capable of improving network advertisement availability
  • Advertisement method capable of improving network advertisement availability

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Experimental program
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Embodiment Construction

[0023] The advertising method involved in this patent will be described below with the Shennongshan tourist area promotion advertisement and in conjunction with the accompanying drawings.

[0024] figure 1 Shown is the flow chart of the advertising method involved in this patent and the content attractive to advertisers and netizens.

[0025] display prominently on the page figure 2 logo, click to enter through a hyperlink image 3 interface shown. Note: The reward amount is calculated based on the maximum effective advertising volume that the advertiser wants to achieve. This is because this advertising model is difficult to have an end, and the stage award still needs to be honored, and the advertising fee of the website needs to be paid normally. In the end, the advertiser may choose to take the initiative to request Remove the advertisement. In this case, the last person to reply still needs to honor the bonus as promised, so the amount of the bonus here should be mode...

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Abstract

The invention relates to a network advertisement method with a multiple reward mechanism. The click rate of an advertisement is improved by setting huge sum of money to reward a netizen who is the last person to reply the content of the advertisement; the validity of the advertisement is improved through names of a product and service related to the advertisement replied by netizens or the content which needs to be memorized by the netizens; improvement opinions to the product or the service are provided for an advertiser by investigating the netizens who consume the product and the service related to the advertisement; the consumption desire in the future is investigated through the reply content of the netizens who do not consume the product and the service related to the advertisement; and consumption or no consumption reasons in the future are investigated through the reply content of the netizens who intentionally consume or unintentionally consume. The netizens are attracted to participate by huge sum of money set for the last reply, periodic lottery, periodic lottery with higher proportion set for market survey reply, virtual coins for register netizens, point flow and so on, thereby furthest improving the validity of the advertisement.

Description

technical field [0001] The invention relates to a network advertisement method, in particular to a network advertisement method with multiple reward mechanisms. This advertising method improves the click-through rate of online advertisements by setting huge rewards, deepens netizens' memory of products or services by inputting relevant content of products or services, and sets a second reward to make netizens interested in advertising methods, and further promotes interest in products or services The satisfaction survey provides advertisers with measures to improve the quality of products or services to make advertising content more effective, and encourages netizens to participate by setting a third reward; netizens get a chance to directly draw prizes by replying to the above content; for Registered users can set the fourth reward, that is, reward virtual currency, traffic, points and other methods to give rewards to all participants. Thereby improving the effectiveness of ...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06Q30/02
Inventor 陈灿
Owner 陈灿
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