Site advertisement and system for real-time interaction of electronic advertisement data

A technology of real-time interaction and advertising data, applied in the direction of electronic digital data processing, data processing applications, special data processing applications, etc., can solve problems such as difficult commodities

Inactive Publication Date: 2010-07-28
INST OF AUTOMATION CHINESE ACAD OF SCI
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, if there is no information provided by place advertisements, in the dazzling sea of ​​network information, it woul

Method used

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  • Site advertisement and system for real-time interaction of electronic advertisement data
  • Site advertisement and system for real-time interaction of electronic advertisement data
  • Site advertisement and system for real-time interaction of electronic advertisement data

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Embodiment Construction

[0022] Various details involved in the technical solution of the present invention will be described in detail below in conjunction with the accompanying drawings. It should be pointed out that the described embodiments are only intended to facilitate the understanding of the present invention, rather than limiting it in any way.

[0023] The present invention aims to design a practical system for real-time interaction between place advertisements and electronic advertisement data, accurately capture the user's interest information in place advertisements, obtain the homepage of the products the user is interested in in real time, compare the parameters of similar products, and use the product forum ( BBS) and contact information of manufacturers, etc., and realize real-time and convenient information interaction between users and products and manufacturers. After loading the client of the system on mobile phones and any other information and communication devices, users can e...

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Abstract

The invention discloses a site advertisement and a system for the real-time interaction of electronic advertisement data, wherein the system comprises that: a user utilizes a site advertisement picture-taking unit to take a picture of the site advertisement, a client reads and sends the picture of the site advertisement to an advertiser server; the advertiser server transfers the picture of the site advertisement to a picture content analyzing and retrieving unit; the picture content analyzing and retrieving unit retrieves a corresponding database picture in an advertisement picture database and returns related information in a commodity information database, to which the database picture in the retrieval result is corresponding, to the advertiser server; and the advertiser server sends the commodity information returned by the picture content analyzing and retrieving unit to the client. Since the picture content analyzing and retrieving unit combines picture content retrieval and word area detection with word identification, the stability and reliability of the system are enhanced; using mobile phone signals, the Internet can conveniently complete the interaction between users and advertisement providers and between users and advertisement companies in real-time.

Description

technical field [0001] The invention belongs to the technical field of pattern recognition and information processing, and relates to a real-time interactive system between place advertisements and electronic advertisements, in particular to a method for processing advertisement pictures. Background technique [0002] Advertisement is a publicity method that transmits information to the public openly and widely through a certain form of media for a specific need. Advertisement can be divided into broad and narrow sense, broad sense of advertisement includes non-economic advertisement and economic advertisement. Non-economic advertising refers to advertising that is not for profit, also known as effect advertising. Means, using advertising to convey the brand's unique and distinctive personality proposition, so that the product can establish a certain relationship with the target consumer group, smoothly enter the life and vision of consumers, achieve deep communication with...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06F17/30
Inventor 肖柏华张琳波王春恒
Owner INST OF AUTOMATION CHINESE ACAD OF SCI
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