Advertising information issuing method and system and service platform thereof

Abstract

The invention discloses an advertising information issuing method and system and a service platform thereof. The advertising information issuing method comprises the following steps: the service platform acquires position information and user information of a request end; the service platform searches relevant advertising information from an advertising data center at least based on the position information; and the service platform acquires relevant advertising contents from an issuing party database of the advertising information based on the user information and transmits the relevant advertising contents to the receiving end. According to the invention, the advertising information can be issued in a more specific way, and the user experience is improved.

Description

technical field [0001] The present invention relates to advertisement information release technology, in particular to an advertisement information release method, system and service platform applied to vehicle equipment. Background technique [0002] Advertisement, as a way of commercial information dissemination, is widely used by merchants to promote their products or services to consumers, and it plays an increasingly important role in current social life. On the other hand, positioning and navigation technologies based on the Global Positioning System (GPS) and mobile communication signals have also been widely used, enabling users to obtain their specific locations in real time. In the process of traveling, users not only pay attention to how to reach the destination, but also hope to obtain relevant commercial information along the way, such as practical advertising information such as restaurant discounts, shopping mall promotions, and new product releases. [0003]...

AI Technical Summary

Problems solved by technology

[0004] However, the existing technology only releases corresponding advertisement information to users based on real-time location information, which is a mechanical advertisement information stacking process, and the amount of information corresponding to the advertisement content of the advertisement information may be large. After the bustling business district, there will be a large amount of advertisement information, most of which are not what the user pays attention to and have nothing to do with the user's personalized information, making the user experience poor. In addition, a large amount of advertisement information also increases the system load

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