Advertising information issuing method and system and service platform thereof

An advertising information and service platform technology, applied in the system and its service platform, and the field of advertising information publishing methods, can solve problems such as increasing system load, large amount of information, and poor user experience

Inactive Publication Date: 2011-10-05
SHANGHAI PATEO INTERNET TECH SERVICE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0004] However, the existing technology only releases corresponding advertisement information to users based on real-time location information, which is a mechanical advertisement information stacking process, and the amount of information corresponding to the advertisement content of the advertisement information may be large. After the bustling business district, there will be a large amount of advertisement information, most of which are not what the user pays attention to and have nothing to do with the user's personalized information, making the user experience poor. In addition, a large amount of advertisement information also increases the system load

Method used

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  • Advertising information issuing method and system and service platform thereof
  • Advertising information issuing method and system and service platform thereof
  • Advertising information issuing method and system and service platform thereof

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Embodiment Construction

[0044] In order to make the above objects, features and advantages of the present invention more comprehensible, specific implementations of the present invention will be described in detail below in conjunction with the accompanying drawings.

[0045] In the following description, specific details are set forth in order to provide a thorough understanding of the present invention. However, the present invention can be implemented in many other ways than those described here, and those skilled in the art can make similar extensions without departing from the connotation of the present invention. Accordingly, the present invention is not limited to the specific embodiments disclosed below.

[0046] In the prior art, the advertising information publishing system combined with positioning technology usually releases relevant advertising information to users according to the location information of the requesting end. Will cause a large load on the entire system. If the amount o...

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Abstract

The invention discloses an advertising information issuing method and system and a service platform thereof. The advertising information issuing method comprises the following steps: the service platform acquires position information and user information of a request end; the service platform searches relevant advertising information from an advertising data center at least based on the position information; and the service platform acquires relevant advertising contents from an issuing party database of the advertising information based on the user information and transmits the relevant advertising contents to the receiving end. According to the invention, the advertising information can be issued in a more specific way, and the user experience is improved.

Description

technical field [0001] The present invention relates to advertisement information release technology, in particular to an advertisement information release method, system and service platform applied to vehicle equipment. Background technique [0002] Advertisement, as a way of commercial information dissemination, is widely used by merchants to promote their products or services to consumers, and it plays an increasingly important role in current social life. On the other hand, positioning and navigation technologies based on the Global Positioning System (GPS) and mobile communication signals have also been widely used, enabling users to obtain their specific locations in real time. In the process of traveling, users not only pay attention to how to reach the destination, but also hope to obtain relevant commercial information along the way, such as practical advertising information such as restaurant discounts, shopping mall promotions, and new product releases. [0003]...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08G01C21/34G06F17/30G06Q30/00
Inventor 应宜伦张晔晖霍亮
Owner SHANGHAI PATEO INTERNET TECH SERVICE CO LTD
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