Intelligent advertisement delivery system and method

An intelligent advertising technology, applied in marketing and other directions, can solve the problem that users cannot choose advertising content, etc., and achieve the effect of improving advertising effect, increasing profits, and improving satisfaction

Inactive Publication Date: 2012-08-15
SHENZHEN LONG VISION
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0003] However, because the video content in the traditional TV business adopts a one-way transmission mechanism, all TV programs are programmed and played using a pre-edited mechanism, and advertisements are also programmed in the system as a special program among them. The transmission mechanism makes it impossible for users to choose advertising content according to their own hobbies and needs. If the playback of advertisements can be changed to an interactive mechanism of two-way transmission, it will be able to meet the needs of users and improve the effectiveness of advertisements

Method used

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  • Intelligent advertisement delivery system and method
  • Intelligent advertisement delivery system and method

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Embodiment Construction

[0022] In order to further explain the technical means and effects of the present invention to achieve the intended purpose of the invention, the specific implementation, structure, and features of the intelligent advertising delivery system and delivery method proposed in accordance with the present invention will be given below with reference to the accompanying drawings and preferred embodiments. And its effects are described in detail later.

[0023] figure 1 Shown is a schematic diagram of the intelligent advertisement delivery system of the present invention. Such as figure 1 As shown, the intelligent advertisement delivery system of the present invention includes a Tag database, an advertisement content system, an advertisement space system, a user system, an intelligent delivery system, and a client.

[0024] The Tag database stores many standardized text tags. Each Tag in the Tag database can be considered as a metadata. The Tag database stores and maintains various advert...

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Abstract

The invention discloses an intelligent advertisement delivery system and method. The advertisement delivery system comprises a Tag database, an advertisement content system, an advertisement space system and an intelligent delivery system. In the advertisement content system, each advertisement content corresponds to a content Tag list; in the advertisement space system, each advertisement space corresponds to an advertisement space Tag list; the Tag database stores the Tag element data expressing each advertisement and each advertisement space; and the intelligent delivery system performs Tag-based correlation calculation for the advertisement content Tag list and the advertisement space Tag list to obtain the matching condition CP between the advertisement content and the advertisement space, and determines the content of which the advertisement is to be displayed on the requested advertisement space according to the matching condition between the advertisement content and the advertisement space and the advertisement space ID in an advertisement delivery request. The advertisement delivery system displays the advertisement to the user in great need in the most appropriate advertisement space so as to achieve a four-win (operator, service provider, advertiser and user) result.

Description

Technical field [0001] The invention relates to an intelligent advertisement delivery system and delivery method. Background technique [0002] The emergence of television has greatly enriched people's amateur life, and has long become the main way of entertainment for people at this stage. However, with the development of the advertising industry, more and more advertisements are inserted in TV programs, and users are often interrupted when watching TV programs, and the advertisements are interrupted for a long time, and the inserted advertisement content often fails to attract users' interest. Users cannot enjoy the beauty when watching advertisements, but can only endure the torment of time and the bombardment of spam, which will affect the mood of users watching TV programs, and advertisers cannot achieve the expected results. If the advertisements inserted between programs can be replaced with user-interested content, the user's experience and advertising effects will be co...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 邹永远
Owner SHENZHEN LONG VISION
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