Method for precision advertising at online game players

An advertising delivery and precise technology, applied in the Internet field, can solve the problems of inability to guarantee the diversity of advertisements, low advertising delivery rate, waste of network transmission resources, etc.

Active Publication Date: 2014-08-20
HANGZHOU SHUNWANG TECH
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0006] Therefore, the current precision advertising delivery technology mainly has the following problems: the advertisements placed cannot guarantee the diversity of product types, and the coverage of advertisers is low, which easily leads to low click-through rates of advertisements. On the one hand, it causes the ad

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  • Method for precision advertising at online game players
  • Method for precision advertising at online game players
  • Method for precision advertising at online game players

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[0035] In order to describe the present invention in more detail, the technical solution of the present invention will be described in detail below with reference to the accompanying drawings and specific embodiments.

[0036] Such as figure 1 As shown, the accurate advertisement placement method for the online game crowd in this embodiment includes: client terminal, data reporting service, user behavior analysis and classification, advertisement and user information delivery.

[0037] The client terminal automatically obtains and plays the advertisement information corresponding to the current user through the software installed in the user terminal. At the same time, it collects relevant basic information such as online duration information of users' games, web browsing, and push advertisement clicks. Report user behavior information after a certain amount is collected

[0038] Data reporting service: mainly accepts user behavior data reported by client terminals. Using CDN count...

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Abstract

The invention discloses a method for precision advertising at online game players. The method comprises the steps of user behavior acquisition, user behavior classification and analysis, user advertising and advertisement information management. User behavior analysis is adopted in the invention, and the number of machines can be increased and reduced according to the current data volume so as to adapt to processing speed decrease caused by gradual acquisition data increase. During the process of advertisement information issuing, classified information data is sent to computer room nodes first, and then, the computer room nodes can increase the number of machines as required to cope with corresponding speed reduction caused by visit increase. As the data is sent to all the nodes, the situation in which sudden visit increase causes the whole service to be unavailable is not caused. Users can be helped to filter uninterested advertisement information, a relatively high-quality customer group can be provided for upstream manufacturers, and targeted advertising can be carried out according to different levels of customer groups.

Description

technical field [0001] The invention belongs to the technical field of the Internet, and in particular relates to a precise advertisement placement method for online gamers. Background technique [0002] With the emergence of the Internet, advertisements have also shifted from traditional media to the Internet, so online advertisements appear. Online advertising is advertising on the Internet. It is an advertising operation method that uses advertising banners, text links, and multimedia methods on the website to publish or release advertisements on the Internet and deliver them to Internet users through the Internet. Compared with the traditional advertising of the four major communication media (newspapers, magazines, TV, radio) and the popular outdoor advertising, online advertising is more and more favored by the owners of advertising due to its relatively low price and fast delivery method. [0003] Compared with online advertising, the emergence of precision advertis...

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30H04L29/06
Inventor 魏新杰林剑炜干熔
Owner HANGZHOU SHUNWANG TECH
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