A method and device for tracking information dissemination

A technology of information dissemination and address information, applied in wireless communication, electrical components, etc., can solve problems that affect large-scale application and promotion, do not support information dissemination and tracking across Internet channels, and affect the efficiency of mobile terminal information dissemination, etc.

Active Publication Date: 2019-07-02
LIAONING MOBILE COMM
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The existing mobile terminal-based information dissemination trajectory tracking technology has the following defects: when tracking information dissemination trajectory, it often needs to rely on the Internet account number, number information, browser cookie and other information corresponding to the mobile terminal. At this time, once a large number of Internet account or number information can simulate the interaction process between the mobile terminal and the advertising server through computer simulation applications, etc., and then forge a large amount of advertisement transmission track information, and obtain advertisement transmission rewards. Large-scale application and promotion; moreover, the existing information dissemination tracking technology based on mobile terminals relies on dedicated mobile application software and does not support information dissemination tracking across Internet channels (such as Weibo and WeChat), thus affecting the efficiency of information dissemination based on mobile terminals

Method used

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  • A method and device for tracking information dissemination
  • A method and device for tracking information dissemination
  • A method and device for tracking information dissemination

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0043] figure 1 It is a schematic diagram of the implementation flow of the information dissemination tracking method in the embodiment of the present invention; the method is applied to the information dissemination tracking device; for example figure 1 As shown, the method includes:

[0044] Step 101: Based on the first address information obtained by the user equipment, obtain the first unique identification code information used to represent the propagation identification code of the first information; the first information is obtained by the user equipment through the obtained address information received information;

[0045] Specifically, based on the first address information acquired by the user equipment, the first unique identification code information used to characterize the propagation identification code of the first information is obtained; the first unique identification code information is the propagation identification code based on the first information; ...

Embodiment 2

[0090] Figure 5 It is a schematic flow diagram of the concrete realization of the information dissemination tracking method in the embodiment of the present invention; it mainly relates to gateway GPRS support node (GGSN, Gateway GPRS Support Node) / public data network gateway (PGW, Public DataNetwork GateWay), Business&Operation Support System, business operation Support server, advertisement propagation tracking server and advertiser information server, etc.

[0091] Here, the business operation support server may be a server corresponding to a business operation support system (BOSS, Business&Operation Support System).

[0092] The following briefly summarizes the gateways, servers, etc. involved in the method described in this embodiment; specifically,

[0093] For the GGSN / PGW, when a user uses a mobile terminal to access the Internet, the GGSN interacts with the BOSS system through the Gy interface to realize online billing control for wireless Internet access; the user...

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Abstract

The embodiment of the invention discloses an information transmission tracking method. The method comprises steps: based on first address information acquired by user equipment, first unique identification code information for characterizing a transmission identification code of the first information is acquired, wherein the first information is the information acquired by the user equipment via the acquired address information; and according to the first unique identification code information, first group user information formed by other user equipment except the user equipment corresponding to the first information is acquired, and an information transmission trajectory based on the first information is acquired. The embodiment of the invention also discloses an information transmission tracking device.

Description

technical field [0001] The invention relates to business support technology, in particular to an information propagation tracking method and device thereof. Background technique [0002] In order to promote product marketing, many companies have invested huge sums of money in advertising in various traditional media channels and Internet media channels to attract consumers; with the development of mobile terminal technology, the mobile terminal can have video, audio, near-field communication, etc. Various types of information acquisition capabilities, powerful system processing capabilities such as image recognition, audio processing, and data decoding, and the ability to quickly connect to the mobile Internet. Therefore, various advertising marketing technologies and applications (APP, Application) developed based on mobile terminals Thriving, in this way, can lay the groundwork for the viral spread of information based on mobile terminals. [0003] The existing mobile ter...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04W24/00
Inventor 王峰金骏马松岩王海明倪庆
Owner LIAONING MOBILE COMM
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