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System used for constructing user figure

A user and portrait technology, applied in data processing applications, special data processing applications, instruments, etc., can solve the problem that advertising operators or enterprises cannot find accurate users, users' online data analysis is not comprehensive, and user portraits cannot be well reflected. User overview and other issues to achieve the effect of satisfying fast and accurate advertising

Inactive Publication Date: 2017-03-15
NAT COMP NETWORK & INFORMATION SECURITY MANAGEMENT CENT
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, in the existing methods for constructing user portraits, the analysis of user online data is not comprehensive and accurate, resulting in the construction of user portraits that cannot reflect the overall picture of users well, and cannot meet the needs of advertising operators or enterprises to find accurate users

Method used

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  • System used for constructing user figure
  • System used for constructing user figure
  • System used for constructing user figure

Examples

Experimental program
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Embodiment Construction

[0019] see figure 1 , figure 1 It is a schematic structural diagram of a system for constructing user portraits provided by an embodiment of the present invention. As shown in the figure, the system 100 for constructing user portraits in this embodiment of the present invention includes a data acquisition module 11, a data preprocessing module 12, and a data analysis module 13 , data application module 14 and data business module 15, wherein:

[0020] The data collection module 11 is used for collecting user's Internet surfing log data.

[0021] The system for constructing user portraits connects with peripheral systems, collects raw data through the data collection module 11 or collects user Internet access log data in real time through the optical splitting device connected with the operator. Among them, the user's Internet access log data includes, but is not limited to, mobile Internet access log data, wired and wireless Internet access log data, and the like.

[0022] ...

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PUM

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Abstract

The invention discloses a system used for constructing a user figure. The system comprises a data acquisition module used for acquiring the Internet surfing log data of a user, a data pre-processing module used for pre-processing the Internet surfing log data of the user, a data analysis module used for carrying out characteristic extraction for the Internet surfing log data after pre-processing to acquire attribute characteristics of the user, a data application module used for matching in a multi-dimensional database on the basis of label classification trained by an established multi-dimensional characteristic database according to the attribute characteristics of the user to acquire multi-dimensional attribute labels of the user, and a data business module used for constructing the user figure according to the multi-dimensional attribute labels. The system is advantaged in that the holographic multi-dimensional user figure can be constructed, and rapid precise advertisement delivery of service providers / enterprises / companies and consumption behavior recommendation of use groups can be satisfied.

Description

technical field [0001] The invention relates to a system for constructing user portraits. Background technique [0002] User portraits, that is, labeling of user information, is to perfectly abstract a complete picture of users after collecting and analyzing the data of the main information of users such as social attributes, living habits, and consumption behaviors, which supports big data applications such as personalized recommendations and automated marketing. basic way. User portraits provide a sufficient information base for companies or enterprises, and can help enterprises quickly find accurate user groups and broader feedback information such as user needs. [0003] However, in the existing methods for constructing user portraits, the analysis of user online data is incomplete and inaccurate. As a result, the constructed user portraits cannot reflect the overall picture of users well, and cannot meet the needs of advertising operators or enterprises to find accurat...

Claims

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Application Information

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IPC IPC(8): G06Q50/00G06F17/30
Inventor 吴震王博常为领王洋王永建薛晨
Owner NAT COMP NETWORK & INFORMATION SECURITY MANAGEMENT CENT
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