Eye movement control-based advertisement release method

Abstract

The invention provides an eye movement control-based advertisement release method. The method comprises the steps that a control module at least releases two advertisements to an advertisement display screen, wherein a display region of the advertisement display screen has display sub-regions with the same quantity as advertisement types, and the display sub-regions display the advertisements released by the control module in a one-to-one correspondence manner; an eye movement data collection module collects eye movement information of a user and performs calculation to obtain a stay position of the eyes of the user on the advertisement display screen, and the eye movement collection module transmits stay position information to the control module, wherein the eye movement information is approaching coordinates of an eye movement fixation point of human eyes; the control module determines the advertisement which the user is interested in according to the stay position of the eyes of the user on the advertisement display screen, a track of the eye movement fixation point and fixation durations of the user in the display sub-regions; and the control module releases detailed contents of the advertisement which the user is interested in and performs display through the advertisement display screen. The interaction between an advertisement machine and the user can be realized and targeted advertisement release is performed.

Description

technical field [0001] The invention relates to an advertisement delivery method, in particular to an eye movement control-based advertisement delivery method. Background technique [0002] With the development of technology, traditional advertising has also made great progress. For example, advertising machines have appeared. In the existing technology, advertisers can only decide on advertising machines based on user information, site analysis, page content, and past performance of advertisements. placement position, and the advertising machine generally includes a controller, a memory and a display, the controller is used to set the display strategy, such as loop playback, and the storage module is used to store the advertising material. However, the prior art has the following deficiencies: the existing advertising The method or system lacks interactivity and can only be pushed one-way by the advertising machine to the user, but it does not know whether the user is inter...

AI Technical Summary

Problems solved by technology

[0002] With the development of technology, traditional advertising has also made great progress. For example, advertising machines have appeared. In the existing technology, advertisers can only decide on advertising machines based on user information, site analysis, page content, and past performance of advertisements. placement position, and the advertising machine generally includes a controller, a memory and a display, the controller is used to set the display strategy, such as loop playback, and the storage module is used to store the advertising material. However, the prior art has the following deficiencies: the existing advertising The method or system lacks interactivity and can only be pushed one-way by the advertising machine to the user, but it does not know whether the user is interested; the display method of the advertisement is given priority, the advertisement can only be played in a loop, and cannot be played according to the needs of the user. resulting in ineffective advertising

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