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Method, device and system for personalized processing of page information

A technology of page information and processing methods, applied in transmission systems, electronic digital data processing, special data processing applications, etc., can solve problems such as seeing yourself at the first screen or at the front position, limiting page click rate, conversion rate, etc. To achieve the effect of improving conversion rate, prolonging residence time and improving efficiency

Active Publication Date: 2022-02-11
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in practical applications, different users have different tendencies in terms of shopping preferences. Therefore, even if pre-statistics are made, there will always be some users or even many users who may fail to be on the first screen of the page. See the information you are interested in in the previous position, but choose to close the page directly, thus limiting the improvement of page click rate, conversion rate, etc.

Method used

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  • Method, device and system for personalized processing of page information
  • Method, device and system for personalized processing of page information
  • Method, device and system for personalized processing of page information

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0058] First, the first embodiment provides a page information personalized processing system, see figure 2 , the system can include:

[0059] The first page construction server 201 is configured to receive the personalized configuration information of the target page after completing the construction of the target page and the data delivery operation, and add the personalized configuration information to the target page when publishing the target page In the target page; the personalized configuration information includes the target information dimension associated with the target page when performing personalized processing;

[0060] The first client page rendering component 202 is configured to obtain the page publishing information of the target page when receiving a request for accessing the target page, determine the user ID of the visitor user, and extract all information from the publishing information of the target page. The personalized configuration information, u...

Embodiment 2

[0077] The second embodiment corresponds to the first embodiment above, and provides a method for personalized processing of page information from the perspective of the first page building server, see Figure 4 , the method may include the following steps:

[0078] S401: After the first page construction server completes the construction of the target page and the data delivery operation, it receives the personalized configuration information of the target page; the personalized configuration information includes The target information dimension of ;

[0079] S402: When publishing the target page, add the personalized configuration information to the target page, so that the first client page rendering component acquires the page of the target page when receiving a request for accessing the target page Publish information, determine the user ID of the visitor user, and extract the personalized configuration information from the page publishing information, determine the user...

Embodiment 3

[0082] The third embodiment corresponds to the first embodiment above, and provides a method for personalized processing of page information from the perspective of the first client page rendering component server, see Figure 5 , the method may include the following steps:

[0083]S501: When the client receives a request for accessing the target page, obtain the page release information of the target page, determine the user ID of the visitor user, and extract the personalized configuration information from the page release information; the personality The personalized configuration information includes the target information dimensions associated with the target page when performing personalized processing;

[0084] S502: Using the user identifier and the personalized configuration information as parameters, send a request for obtaining personalized calculation results to the first algorithm server, so that the first algorithm server returns a resource sorting result;

[00...

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PUM

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Abstract

The embodiment of the present application discloses a page information personalization processing method, device and system, wherein the system includes: a first page building server for receiving personalized configuration information of a target page, and when releasing the target page, the The personalized configuration information is added to the target page; the first client page rendering component is configured to obtain the page publishing information of the target page when receiving a request to visit the target page, and determine the user ID of the visitor user , and extract the personalized configuration information from the release information of the target page, and send a request for obtaining personalized calculation results to the first algorithm server with the user ID and the personalized configuration information as parameters; the first The algorithm server is configured to acquire the user's personalized preference information according to the user identification information, and sort the resources in the target page according to the personalized preference information and the personalized configuration information of the page.

Description

technical field [0001] The present application relates to the technical field of page information processing, in particular to a method, device and system for personalized processing of page information. Background technique [0002] In some large-scale online sales platforms, the business side often carries out some large-scale promotional activities, etc., and each event needs to develop a corresponding event venue page, for example, the event venue page of the "Double 11" event, and so on. In order to facilitate the generation of such active pages, some sales platforms provide operators with a system for building pages. This page building system can provide users (page developers) with multiple different modules, and users can choose from the module pool. Select modules to assemble into a page frame. The assembly process is like building blocks, so that a page can be composed of N modules, such as figure 1 Shown on the left, where each small box represents a module. Aft...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/958
CPCG06F16/986G06F16/972H04L67/306G06F3/0484G06F16/958
Inventor 王月飞陈曦郭艳明
Owner ALIBABA GRP HLDG LTD