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User flow data processing method and processing device, electronic equipment and storage medium

A user traffic and data processing technology, applied in the Internet field, can solve the problems of inaccurate traffic analysis model results, limited data volume processing, unusable massive data processing, etc. The effect of generating algorithms, good data processing timeliness

Inactive Publication Date: 2018-07-24
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] The main problems of this traffic analysis model are: 1. The use of a stand-alone processing program is limited by the performance of a stand-alone machine, and the amount of data processing is limited, so it cannot be used in the face of massive data processing; , stand-alone programs or simple parallel computing frameworks are difficult to meet the requirements of data timeliness; 3. The results of the traffic analysis model are inaccurate, simply relying on URL rules and business rules, and the results obtained in the face of complex network environments and user behaviors low accuracy

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  • User flow data processing method and processing device, electronic equipment and storage medium
  • User flow data processing method and processing device, electronic equipment and storage medium
  • User flow data processing method and processing device, electronic equipment and storage medium

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Embodiment Construction

[0026] The following describes the embodiments of the present invention, which include various details of the embodiments of the present invention to facilitate understanding, and should be regarded as merely exemplary. Therefore, those skilled in the art should realize that various modifications and changes can be made to the embodiments described herein without departing from the scope and spirit of the present invention.

[0027] figure 1 A flowchart of user data processing according to an embodiment of the present invention is shown. Such as figure 1 As shown, massive data is obtained from massive data clusters 111, 112, 113, etc. (which can be collectively referred to as massive data cluster 110), such as the usage data of JD users on JD websites, APP clients and other products.

[0028] Then enter the distributed computing framework 120, including data cleaning 121, user click behavior data analysis 122, user browsing behavior data analysis 123, and path tree calculation mode...

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Abstract

The invention provides a user flow data processing method comprising the steps of cleaning user flow data to generate legal flow data, wherein the legal flow data comprises click data and browsing data; using the click data to generate a click path; using the browsing data to generate a browsing path; and generating a user path tree according to the click path and the browsing path. According to the method, device, electronic equipment and storage medium provided by the invention, the data size, timeliness and accuracy are all improved.

Description

Technical field [0001] The present invention relates to the field of Internet technology, in particular to a user flow data processing method, processing device, electronic equipment and storage medium. Background technique [0002] At present, with the growth of massive data, the existing traffic analysis models are difficult to meet the actual use requirements in terms of data volume, timeliness, scalability, and accuracy. [0003] At present, most of the internal traffic analysis models of websites are single-computer computing solutions, and simple URL (Uniform Resource Locator) rules are used in traffic analysis to correlate different traffic. Use stand-alone computing to process large amounts of data, and use URL rules and some business rules for traffic modeling and analysis in terms of analysis models. [0004] The main problems of this traffic analysis model are: 1. It uses a single-machine processing program, which is limited by the performance of the single-machine, and t...

Claims

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Application Information

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IPC IPC(8): H04L12/26H04L29/08G06F17/30
CPCG06F16/215H04L43/026H04L43/062H04L67/10
Inventor 谢群群邵荣防郝晖李瑞亮程浩
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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