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Advertisement redirection system based on customer offline data

A data acquisition system and redirection technology, applied in advertising, data processing applications, business, etc., can solve problems such as inefficient advertising placement and inaccurate advertisers, and achieve the effect of improving effectiveness

Inactive Publication Date: 2018-12-21
河南深实科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For the advertising redirection system, offline data is a huge data gap, which makes it impossible for advertisers to accurately and effectively push to offline customers, resulting in inefficient advertising delivery

Method used

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  • Advertisement redirection system based on customer offline data
  • Advertisement redirection system based on customer offline data
  • Advertisement redirection system based on customer offline data

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0018] The present invention will be described in detail below in conjunction with the accompanying drawings.

[0019] Such as figure 1 As shown, an advertisement redirection system based on customer offline data includes a customer offline data collection system and an advertisement redirection event generating system. The customer offline data collection system is used to collect video data of a physical store, and the advertisement redirection The event generation system is used to identify the customer's identity information, in-store location information and behavior type according to the video data to generate an advertisement redirection event; the advertisement redirection event is transmitted to a cloud server through a network, and the cloud server includes an advertisement redirection event. Orientation data system, advertisement delivery system, database (DB) and data format conversion system (API), the advertisement redirection data system generates advertisement ...

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Abstract

The invention provides an advertisement redirection system based on customer offline data, includes customer offline data collection system for collecting video data of physical store and advertisement redirection event generation system for identifying customer identity information, store location information and behavior type according to video data to generate advertisement redirection event. The advertisement redirection event generation system includes customer offline data collection system for collecting video data of physical store and advertisement redirection event generation systemfor generating advertisement redirection event. The advertisement redirection event is transmitted to the cloud server through the network, and the advertisement redirection data system in the cloud server generates advertisement redirection data by processing the advertisement redirection event; After receiving the advertisement request, the advertisement delivery system in the cloud server obtains the advertisement directing crowd according to the advertisement redirecting data, and delivers the directing advertisement to the advertisement directing crowd. By collecting the offline behaviorof customers, the online and offline data barriers can be truly broken through, so that advertisers can use the collected offline data for more accurate advertising.

Description

technical field [0001] The invention relates to a new retail advertisement placement technology, in particular to an advertisement redirection system based on customer offline data. Background technique [0002] New retail refers to the existing physical stores relying on the Internet, through the use of advanced technologies such as big data and artificial intelligence, to upgrade the existing physical stores, and then reshape the business structure and ecological circle. A new model of retail advertising with deep integration of down-to-earth data. [0003] Traditional retail is facing fierce competition from online retail, and the living space of traditional offline stores has been squeezed and faced with the pressure of transformation. One of the disadvantages of traditional brick-and-mortar stores compared with online stores is that it is difficult to target customers with retargeting ads. [0004] The traditional advertising retargeting system is completely based on ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0271
Inventor 徐璟业梁寒刘贽源
Owner 河南深实科技有限公司
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