An O2O coupon distribution method and system based on big data analysis

A technology for distributing systems and coupons, applied in data processing applications, commerce, instruments, etc., can solve problems such as high marketing costs for merchants, inaccurate goals, and user interference.

Pending Publication Date: 2019-01-04
QINGDAO UNIV
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] The purpose of the present invention is to overcome the shortcomings of the existing technology, solve the problems of inaccurate targets caused by random distribution of coupons, high marketing costs for merchants, and interference to users in the field of online to offline consumption. Data and the attribute data of the coupon itself, design and provide an O2O coupon distribution method and system based on big data analysis

Method used

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  • An O2O coupon distribution method and system based on big data analysis
  • An O2O coupon distribution method and system based on big data analysis

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0099] In this example, based on the real online and offline consumer behavior data provided by the Alibaba platform between January 1, 2016 and June 30, 2016, it is predicted that the user will use the coupon within 15 days after receiving the coupon in July 2016. Explain the situation and give distribution recommendations:

[0100] Step 1: According to figure 1 The steps of the method, first divide the training set 1, the training interval is from January 1, 2016 to April 13, 2016, the verification interval is from April 14, 2016 to May 14, 2016; the training set 2, the training interval From February 1, 2016 to May 14, 2016, the verification interval is from May 15, 2016 to June 15, 2016; the prediction interval is from March 15, 2016 to June 30, 2016, and the forecast The result interval is from July 1, 2016 to July 31, 2016;

[0101] Step 2: read data from online user business and coupon data files, offline user business and coupon data files, and offline user consumpti...

Embodiment 2

[0150] This embodiment combines the attached figure 2 Specifically explain the coupon distribution system. The data of the coupon distribution system is divided into online user merchants and coupon data, offline user merchants and coupon data, and data to be predicted, which are collected by the data collection module. Users pass The upload operation uploads the data file; the data collected by the data collection module is uploaded locally to the server background management module through the network service, and the server background management module passes the absolute paths of the three types of data into the algorithm model, and then managed by the service background The algorithm part of the module reads the data and processes the data, and then sends the processing results to the database, and the database transmits the statistics to the front-end user module; the front-end user module gives distribution suggestions by classifying the prediction results, and at the s...

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Abstract

The invention belongs to the technical field of intelligent distribution, and relates to an O2O coupon distribution method and system based on big data analysis. Firstly, the obtained data in a certain period of time is divided, and verification set data corresponding to the period of time are respectively established; then abstracting and extracting the features from the data according to the declared or defined features; secondly, feature merging is carried out to remove identical data, and the data is normalized; the feature sets other than the corresponding feature sets of the test set aretagged, and the extracted feature sets are connected to form a general feature set, and the feature matrix conforming to the requirements of the XGBoost model is constructed; then the XGBoost model is used to predict the coupons; finally, the critical value is set and the distribution prompt is given according to the critical value to realize the distribution of coupons. ,In the invention, data coverage is wider, reducing the merchant's marketing costs, optimizing the consumer experience, and optimizing the transaction.

Description

Technical field: [0001] The invention belongs to the technical field of intelligent distribution, and relates to a method and system for distributing coupons, in particular to a method and system for distributing O2O coupons based on big data analysis. Background technique: [0002] O2O (Online To Offline) refers to a member marketing system in which merchants have both online shopping malls and offline physical stores, and combine offline business opportunities with online network marketing to realize online and offline integration. Revitalizing old users and attracting new customers with coupons is an important marketing method for O2O systems and the Internet economy. Distributing the "right coupons" to the "right people", that is, realizing precise distribution based on the individual needs of users, is an important technology to improve the verification rate of coupons. The development of such a coupon personalized distribution auxiliary system can allow consumers with...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0222G06Q30/0224
Inventor 王金程孙英华邱树浩李丹徐浩然
Owner QINGDAO UNIV
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