A system and method for marketing audit analysis based on artificial intelligence

A technology of artificial intelligence and analysis methods, applied in the field of artificial intelligence, can solve the problems of low efficiency of manual screening of audit data, inflexible marketing audit rules, and low accuracy, so as to achieve precise risk control, reduce manual workload, and improve accuracy high effect

Active Publication Date: 2019-01-15
GUANGDONG POWER GRID CO LTD +1
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The present invention provides a system and method for marketing audit analysis based on artificial intelligence to overcome the defects of low e...

Method used

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  • A system and method for marketing audit analysis based on artificial intelligence
  • A system and method for marketing audit analysis based on artificial intelligence

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Experimental program
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Embodiment 1

[0044] Such as figure 1 As shown, this embodiment provides a system for marketing audit analysis based on artificial intelligence.

[0045] The system includes a big data platform, an AI model and an artificial intelligence-based customer volume fee business risk analysis system;

[0046] The AI ​​model includes a data preprocessing module, an input graph processing module and a graph convolutional network;

[0047] The data preprocessing module uses the CA knowledge graph to construct the adjacency matrix structure, and the input graph module labels the certain points in the graph;

[0048] Graph convolutional network includes SVM / SOFTMAX classifier, self-developed graph convolutional layer, and optimization module;

[0049] The artificial intelligence-based customer volume fee business risk analysis system includes a preprocessing layer, a neural network layer and a view layer;

[0050] The functions of the preprocessing layer include knowledge graph construction and inpu...

Embodiment 2

[0054] This embodiment provides a method for marketing audit analysis based on artificial intelligence.

[0055] Such as figure 2 As shown, the method includes the following steps:

[0056] S1: Sorting out the original "quantity fee" business audit related data, establishing a complete "quantity fee" audit business semantic system, using the above semantic system to build a knowledge graph based on the CA model (Core-Attachment), and setting demand adaptive rules / parameter pairs The user points are connected to generate an adjacency matrix input graph to ensure the versatility of the model;

[0057] S2: By building a graph model with a multi-level structure, the relationship between different objects is established on the basis of considering the primary and secondary levels, and the correlation between objects is more accurately measured;

[0058] S3: Using a convolutional neural network-based representation learning algorithm to implement a convolutional neural network en...

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Abstract

The invention relates to a system and a method for marketing inspection analysis based on artificial intelligence, the system comprises a big data platform, an AI model and a customer volume expense service risk analysis system based on artificial intelligence. The AI model comprises a data preprocessing module, an input graph processing module and a graph convolution network. The customer volumeexpense service risk analysis system based on artificial intelligence comprises a preprocessing layer, a neural network layer and a view layer. The method is based on an artificial intelligence marketing inspection and analysis system, by building big data platforms, AI model and customer volume cost business risk analysis system based on artificial intelligence, AI model algorithm self-learning gradually refines the audit rules, and fast and efficient positioning problems, reduce the manual workload, improve the efficiency of inspection, through artificial intelligence technology and big datacalculation, to achieve automatic analysis of marketing risk, accurate positioning, accurate targeting problem prevention, to achieve the purpose of high intelligence, high accuracy and easy to use.

Description

technical field [0001] The present invention relates to the technical field of artificial intelligence, and more specifically, to a system and method for marketing audit analysis based on artificial intelligence. Background technique [0002] The marketing inspection center carries out online inspections, normal inspections and special inspections in accordance with the requirements of the inspection work. The inspection business includes six core marketing main businesses: copy verification, business expansion, electricity consumption inspection, mileage calculation, customer service, and line loss. Re-supervision and inspection of marketing work, plugging loopholes in management and systems, preventing business loss, and standardizing marketing inspection behavior. With the innovation of marketing business and management, marketing inspection rules have been solidified in the marketing system to realize information management and control. There are also rules that are infl...

Claims

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Application Information

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IPC IPC(8): G06Q10/06G06Q30/02
CPCG06Q10/0635G06Q30/0201
Inventor 宋才华梁旭常庞伟林蓝源娟王永才杜家兵刘胜强陈旭宇邓乾
Owner GUANGDONG POWER GRID CO LTD
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