Advertising machine passenger flow data analysis method based on machine vision
A passenger flow data, advertising machine technology, applied in advertising, still image data retrieval, still image data indexing and other directions, can solve the problem of inability to collect and analyze passenger flow data, and achieve the effect of improving the conversion rate and reducing the waste of resources
Pending Publication Date: 2019-07-09
南京海帆数据科技有限公司
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Problems solved by technology
[0003] The main function of the multimedia advertising machine is to play advertisement content to the audience. Millions of people pass by every day. In order to solve the problem that the multimedia advertising machine cannot collect and analyze passenger flow data and perceive the audience, the present invention designs The method of passenger flow analysis and audience perception based on machine vision technology, adding a camera to the multimedia advertising machine, collecting these passenger flow data, using machine vision technology for statistical analysis, and machine vision technology can also be used to extract the audience standing in front of the advertising machine characteristics, analyze and judge the advertisement content that they are interested in, and actively push it. The entire method flow is as follows:
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[0027] Here, a scene of an outdoor multimedia advertising machine playing advertisements is used to illustrate the specific implementation;
[0028] 1 multimedia advertising machine, 1 high-definition camera, access to machine vision services through the network, the implementation process is as follows:
[0029] 1. Passenger flow collection
[0030] 1.1) The high-definition camera performs real-time video collection, and the collection range is 3 meters from the front of the advertising machine, and the data is transmitted to the machine vision service
[0031] 1.2) Through the machine vision service, identify the human body appearing in the video
[0032] 1.3) Mark each identified human body and record the current position
[0033] 1.4) Repeat the process from 1.1) to 1.2), calculate the trajectory of the marked human body, and judge whether to enter or leave the range of the advertising machine
[0034] 1.5) When the marked human body leaves the range of the advertising ...
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The invention discloses a multi-media advertising machine. only the advertisement content can be played mechanically and repeatedly according to the set content; an advertisement putting provider cannot obtain the passenger flow data of the advertising machine; advertisement viewing data cannot be known, determining the effect of an advertisement, and advertisement contents cannot be pushed to specific crowds. Using machine vision recognition techniques, video data is collected through the high-definition camera. According to the method and the system, the passenger flow volume in front of theadvertising machine and the audience data for watching advertisements can be sensed, related advertisement contents are pushed to specific audience groups according to a set marketing strategy, and through the technology, a traditional multimedia advertising machine is changed into an intelligent multimedia advertisement, so that the advertisement conversion rate is increased, and the resource waste is reduced.
Description
technical field [0001] The invention relates to a method for intelligently analyzing passenger flow data collected by a multimedia advertising machine on the basis of machine vision technology. In addition to providing effective analysis data for product advertisements, it can also be based on the characteristics of the audience standing in front of the advertising machine. Actively push advertising information to improve the conversion rate of advertising. Background technique [0002] At present, multimedia advertising machines can be said to be everywhere, such as elevators, shopping malls, bus stations, and subways. Although multimedia video playback technology is used, vivid content and sound are used to attract passengers, it is still based on the traditional advertising model. Play fixed content at a fixed time. As for whether the broadcasted advertising content attracts the attention of the audience, or when the audience stands in front of the advertising machine, th...
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IPC IPC(8): G06Q30/02G06K9/00G06F16/51
CPCG06Q30/0271G06V40/168
Inventor 王涛祁麟张新宇周勇
Owner 南京海帆数据科技有限公司