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Credible advertisement data management system based on block chain

A technology of advertising data and blockchain, which is applied in digital transmission systems, data processing applications, electronic digital data processing, etc., can solve the problems of media advertising placement errors, lack of openness and transparency, and human manipulation

Inactive Publication Date: 2019-10-08
深圳大通实业股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in the process of acquiring and managing massive data, there are also problems such as low data reliability, lack of openness and transparency, possible manipulation, easy tampering, difficulty in privacy protection, and difficulty in ensuring data security.
Improper data acquisition and management will not only lead to errors in media advertising, but also lead to various rights and interests disputes and security issues

Method used

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  • Credible advertisement data management system based on block chain
  • Credible advertisement data management system based on block chain
  • Credible advertisement data management system based on block chain

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Embodiment Construction

[0044] The technical solutions of the present invention will be further described below in conjunction with the accompanying drawings and through specific implementation methods.

[0045] The blockchain system has the characteristics of multi-center, openness, consensus, and trustworthiness. Its main technology has the following four points:

[0046] (1) Distributed ledger

[0047] Transactions are jointly recorded by multiple nodes in a distributed system. Each node records a complete transaction record, so each node can participate in the supervision of the legality of the transaction and the verification of the validity of the transaction. Different from the traditional centralized method, the nodes in the blockchain have no right to record transactions independently, thereby avoiding the possibility of a single bookkeeper or node being controlled and falsified. At the same time, the entire network nodes participate in the recording, which prevents data loss caused by at...

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Abstract

The invention belongs to the technical field of data security, particularly relates to a credible advertisement data management system based on a block chain, and solves the problems that the data reliability is low, the data is not public and transparent enough, the data can be manually operated and is easily tampered, the privacy protection is difficult, and the data security is difficult to guarantee. According to the invention, the block chain technology is applied to the media industry, the big data technology is combined, identity management and authorization and user identity bidirectional authentication are carried out on an advertiser and a media company based on the credible alliance chain, advertisement data are linked, and user data are transacted and analyzed. A safe and reliable advertisement data management method is provided for media companies, advertisers and consumers.

Description

technical field [0001] The invention belongs to the technical field of data security, and specifically relates to a blockchain-based trusted advertising data management system. Background technique [0002] With the vigorous development of Internet technology, mankind has entered the era of big data. With the support of big data, the media industry has gradually begun to develop towards niche, personalization, immediacy, and flexibility. The precise placement of advertisements has become possible with the support of big data technology. However, in the process of acquiring and managing massive data, there are also problems such as low data reliability, lack of openness and transparency, possible manipulation, easy tampering, difficulty in privacy protection, and difficulty in ensuring data security. Improper data acquisition and management will not only lead to errors in media advertising, but also lead to various rights and interests disputes and security issues. [0003]...

Claims

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Application Information

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IPC IPC(8): G06F21/31G06F21/60G06F21/64G06Q30/02H04L9/08H04L9/30H04L9/32H04L29/06
CPCG06F21/31G06F21/602G06F21/64G06Q30/0251H04L9/0869H04L9/3066H04L9/3247H04L9/3268H04L9/3297H04L63/0823
Inventor 王大永
Owner 深圳大通实业股份有限公司
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