Marketing data screening analysis system based on artificial intelligence

Abstract

The invention relates to a marketing data analysis system based on artificial intelligence. According to the system, online marketing data can be collected, the collected data is screened and analyzed through artificial intelligence, and a marketing strategy with high feasibility is formulated according to an analysis result. The system is provided with a data acquisition module, a data screening module, a data storage module, a data analysis module, a data pushing module and the like. According to the system, marketing data is efficiently analyzed through artificial intelligence, and compared with a traditional marketing mode, the cost is reduced, the human resource consumption is reduced, and the problems of low efficiency and low pushing precision in the traditional marketing process are effectively improved. Therefore, the user can master the dynamic change of the marketing data more accurately, the marketing strategy is determined according to the analysis result, the whole marketing process is managed and decided in real time, and the return rate of an enterprise in the marketing process is effectively guaranteed.

Description

technical field [0001] The invention relates to the field of data analysis, in particular to an artificial intelligence-based marketing data screening and analysis system. Background technique [0002] ] Internet marketing is a part of the overall marketing strategy of the enterprise. It takes the Internet as the basic means to create a network operating environment and achieve the overall operating goals of the enterprise. The data generated in the process of enterprise marketing, such as user preference information, consumption situation and other information, is of great significance to the subsequent operation and construction of the enterprise. Therefore, the screening and analysis of marketing data plays a vital role in the operation and strategy formulation of enterprises. [0003] The current network marketing lacks systematic management, which makes it inconvenient for merchants and customers to use, and there are a large number of repetitive or useless operations,...

AI Technical Summary

Problems solved by technology

[0004] Due to the different network marketing strategies formulated by different companies, the marketing data generated are also quite different. The existing data analysis technology lacks effective and reliable screening and analysis methods, and it is difficult to standardize and unify the standard processing of different marketing data. , the final analysis results are also different

As a result, the information obtained by enterprises from marketing data is not comprehensive and accurate, and it is difficult to support enterprises to achieve their own marketing goals

[0005] In view of the above situation, the general data analysis technology can no longer meet the informatization needs of enterprises for marketing data

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