Mapping construction method and system

Abstract

The invention discloses a mapping construction method and system, and the method comprises the steps of accessing a front-end first website, obtaining id data of the first website, and judging whether oneid exists or not; if the oneid does not exist, accessing an oneid parallel interface at the rear end, and inquiring whether the oneid exists in the server at the rear end or not; if not, automatically generating oneid, and mapping id data acquired by the first website to the generated oneid; returning the generated oneid to the front end and storing the oneid in a local storage; and enabling the same front end to access the second website, acquiring the id data of the second website, generating a request carrying the oneid stored in the local storage and the id data of the second website, accessing the oneid merging interface, and executing merging operation of the id data of the second website at the rear end. According to the method and system, a front-end iframe embedding framework is adopted, identity mapping is carried out on different id data on different websites under the same flow, and therefore communication of all data islands is achieved, and the accuracy of advertisement service analysis and user portrait data application is ensured.

Description

technical field [0001] The invention relates to the technical field of Internet advertising, in particular to a mapping construction method and system. Background technique [0002] In the prior art, for the advertising delivery platform, various websites and applications are involved in the user's access to the landing page, and the UID and deviceId that can be obtained in different access environments are quite different. It is necessary to aggregate the user's unique identification information from various data sources to generate a brand new oneid, which is used as the user's unique identification to merge user information. The existing solution is to obtain the deviceId spliced ​​on the access link or the UID of the media website carried in the cookie as the unique identifier, and openid in the WeChat applet environment. However, the above existing technologies still have the following technical problems: 1. When a user accesses across domain names, the deviceId they c...

AI Technical Summary

Problems solved by technology

However, the above-mentioned existing technologies still have the following technical problems: 1. When users access across domain names, the deviceId they carry must be different, and they will be identified as new users every time, and it is impossible to track the historical retention behavior of other websites.

2. UIDs under different websites and applications are not in the same system, and there are data barriers that cannot be linked together

3. User information cannot be merged and aggregated. For example, for the same user, we obtained the phone number and ID number when he used the Mini Program, and the UID and payment account when he used the Quick App, but we cannot combine the two Group information is accurately associated

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