Distribution channel management for wireless devices and services

Abstract

A system and method for distribution channel management for devices and services in the wireless telecommunications industry are disclosed. A product ordering software module is integrated with an activation and credit scoring software module, a commissions management software module, and a coop management software module, wherein the software modules are optionally integrated with additional software modules for product and service management, and report generation. A plurality of geographically distributed dealer agents who operate retail interfaces with customers use a web-based interface with the software modules and a data link with one or more distribution centers for delivery of wireless devices from a plurality of wireless device manufacturers, and with one or more carriers providing the subscription services activated for the customers via the activation and credit scoring software module.

Description

CROSS REFERENCE TO RELATED APPLICATION[0001]This U.S. divisional patent application is related to, and claims the priority benefit of, U.S. Nonprovisional patent application Ser. No. 10 / 338,345, filed Jan. 8, 2003, which is related to, and claims the priority benefit of U.S. Provisional Patent Application Ser. No. 60 / 346,520, filed Jan. 8, 2002.COPYRIGHT STATEMENT UNDER 37 C.F.R. §1.71(E)[0002]A portion of the disclosure of this patent document contains material which is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure, as it appears in the Patent and Trademark Office patent file or records, but otherwise reserves all copyright rights whatsoever.REFERENCE TO COMPUTER PROGRAM LISTING APPENDIX[0003]This application includes a computer program listing appendix submitted on compact disc, which is hereby incorporated herein by reference. The total number of compact discs submitted...

AI Technical Summary

Benefits of technology

[0016]The present invention is a method and system for efficiently managing the dealer agent channel for distribution of wireless devices and services. The invention uses a single website for dealer agents to place wireless device and accessory orders, participate in cooperative advertising programs, process commission payments, perform customer credit scoring and activation, and the like. The invention is particularly applicable when a plurality of dealer agents are involved for a particular carrier, and can also be used by dealers who provide activations for more than one carrier. The invention is also applicable for dealer agents who order products from more than one distribution center.

[0018]The present system and method can provide for efficiently supporting a highly fragmented indirect channel, maximize activations for the carrier while minimizing support costs, and turn acquisition and management costs across channels into a single controllable cost. In contrast, the direct channel company-owned stores have fixed costs. The invention can also simplify management and control of product offerings and selling strategies that can vary significantly across distribution channels and geographic areas. For the dealer agents, the invention can reduce the time spent interfacing with the carrier, ensure product availability, facilitate and automate product forecasting and ordering, and speed up receipt of activation revenue.

Problems solved by technology

The distribution of wireless devices and services is complicated by the fact that the manufacturer and carrier are usually different, wholly independent enterprises.

There area number of costs borne by the carrier to establish and maintain wireless customers or service subscribers through the dealer agent channel.

A carrier does not have a convenient way of ensuring that subsidized product is used in its service network.

The task of communicating current rate plans, credit requirements and service contracts to each of many dealer agents in a timely fashion can be expensive.

There are also costs of servicing the dealer agent channel, such as product warehousing; product returns and other “reverse logistics”; transportation and shipping; order management; commission management; cooperative advertising and marketing management; and the like.

In the prior art, these costs are high because most systems are inefficient, and even in the case of automated systems for specific functions or tasks, they are not integrated.

The dealer agents are similarly not satisfied with the performance of the prior art distribution channel.

Commission calculations by the carriers are frequently inaccurate and payments delayed.

Inventory is frequently characterized by insufficient product that is in demand, and excess product that sells too slowly; there is not a satisfactory way to get exactly the right product mix into the store, i.e. there is no good market forecasting tool available to the dealer agents.

Too frequently, opportunities for potential cooperative advertising revenues are missed.

The life of many dealer agents can also be complicated by offering wireless service by more than one carrier and / or obtaining products from more than one distribution center, so that the in-store procedures are different for each carrier and / or distributor.

As a result of the fragmented and chaotic dealer agent distribution channel characterized by the prior art, it is difficult for carriers to gather and take advantage of point of sale information for spotting market trends, determining marketing demographics or sales forecasting.

Moreover, such data are limited to the carrier's own activations and do not include those of other carriers, and may not include all products purchased by the customer.

It is even more difficult for the wireless device manufacturers to forecast market trends or determine purchaser demographics because they usually receive only limited or no point of sale information; the manufacturers typically learn of sales only by geographic region.

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