Business system for inserting carrying advertising in short message on communication network

Abstract

The invention relates to a business system for inserting carrying advertising in a short message on a communication network, which is composed of a plurality of short message advertising insertion devices and an advertising insertion management center, wherein the short message advertising insertion devices are arranged on the short message communication network and can insert additional information in the short message. The short message advertising insertion devices can insert selected advertising slogans into the short message capable of carrying the advertising. The advertising insertion management center can manage the advertising slogans, advertisers / advertising agencies and short message users voluntary to inserting the advertising, updates and maintains the business and rule data of the short message advertising insertion devices, implements business data statistics as well as the interfaces of an accounting center and a maintenance center. The business system can carry the contents of the advertising on the transferred short message, can not change the process of sending and receiving of the short message, and does not need to expand the network. The business system has strong advertising sending pertinence, high degree of acceptance of audiences and easy management of short message advertising business, therefore improving the healthy development of the short message advertising business.

Description

technical field [0001] The present invention relates to a business system for short message and multimedia message business in the communication network, based on short message processing technology, to realize a business system for inserting advertisements. The content length of the message is analyzed to determine whether there are bytes that can be expanded for inserting and carrying advertisements, so as to realize the specific delivery of the advertising business; the advertising insertion management center supports the operation of the advertising business. Background technique [0002] my country's short message business has shown explosive growth since its launch at the end of 2000. In 2001, the number of short messages sent nationwide was 18.9 billion. By 2005, it had reached 225 billion. In the first quarter of 2006, it was as high as 99.8 billion. With the development of SMS business, a new form of advertisement——SMS advertisement emerges as the times require. ...

AI Technical Summary

Problems solved by technology

[0010] First, new short messages need to be generated, occupying network resources, and the cost of advertising is high, which dampens the enthusiasm of advertisers. It is difficult to develop and expand the scale of customers who voluntarily receive SMS advertisements, which has become one of the bottlenecks restricting the development of SMS business.

[0011] Second, placing advertisements randomly has poor accuracy and will arouse disgust from the audience of the advertisement, which will reduce the user's satisfaction with the operating company

[0012] Third, because the first method is not easy to be managed by operators, it is often used by illegally sending spam messages, which seriously affects the credibility of SMS advertising and restricts the development of normal SMS advertising business

[0014] However, the above invention does not provide a business system for realizing the method

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