Device for inserting additional information into short message on mobile phone terminal

Abstract

The invention provides a device for inserting additional information in short message on a mobile phone terminal. The device is connected between a message editing unit and a message transmitting unit of the mobile phone terminal, and comprises a short message identifying unit, an additional information adapting unit and a message recoding unit. The short message identifying unit identifies CP-Data or RP-Data signaling message that carries the short message; when extensible bytes for carrying the additional information exist, the additional information adapting unit selects proper information, and the message recoding unit inserts as well as edits the additional information into the short message and continues to transmit the message to a receiver, so as to realize the purpose of utilizing the short message to insert advertising business. The device in the invention can carry advertising contents on the short message in transmitting, does not change the transmitting and receiving processes of the short message, and does not need to carry out network expansion; moreover, the advertising pertinence is strong, the accepting degree of audiences is high, and the management of short-message advertising business is easy, thereby promoting the sound development of the short-message advertising business.

Description

technical field [0001] The invention relates to the field of short message and multimedia message services in communication networks. In a mobile phone terminal, based on the short message processing technology, a device for realizing the insertion of advertisements is realized. -Before the Data (RP-Data) signaling message, use the variable length mechanism of the short message to analyze the length of the short message to determine whether there are bytes that can be expanded for carrying additional information, so as to realize the delivery of advertising services . Background technique [0002] my country's short message business has shown explosive growth since its launch at the end of 2000. In 2001, the number of short messages sent nationwide was 18.9 billion. By 2005, it had reached 225 billion. In the first quarter of 2006, it was as high as 99.8 billion. With the development of SMS business, a new form of advertisement——SMS advertisement emerges as the times requi...

AI Technical Summary

Problems solved by technology

[0010] First, new short messages need to be generated, occupying network resources, and the cost of advertising is high, which dampens the enthusiasm of advertisers. It is difficult to develop the scale of voluntary receiving customers for SMS advertising, which has become one of the bottlenecks restricting the development of SMS business.

[0011] Second, placing advertisements randomly has poor accuracy and will arouse disgust from the audience of the advertisement, which will reduce the user's satisfaction with the operating company

[0012] Third, because the first method is not easy to be managed by operators, it is often used by illegally sending spam messages, which seriously affects the credibility of SMS advertising and restricts the development of normal SMS advertising business

[0014] However, the above invention does not provide specific implementation of the device on different transfer nodes in the communication network

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