System and method for retail coupon promotion by adopting mobile terminal

Abstract

The invention provides a system and a method for retail coupon promotion by adopting a mobile terminal. The system comprises a coupon promotion backstage data center, a merchant coupon two-dimensional code, a merchant terminal, a user mobile terminal and a communication network, wherein a merchant registers with the merchant terminal, releases information of a promotional activity to the coupon promotion backstage data center, and obtains the merchant coupon two-dimensional code; a user uses the mobile terminal to shoot the merchant coupon two-dimensional code and connects the mobile terminal to the backstage data center for verification, then the merchant terminal confirms the verification and thus the coupon application is successfully completed; and when redeeming the coupon, the user operates the mobile terminal to shoot the merchant coupon two-dimensional code and connects the mobile terminal to the backstage data center for verification, then the merchant terminal confirms the verification and thus the coupon redeeming is completed. The system provided by the invention is reliable, effective and low in cost.

Description

technical field [0001] The present invention relates to the field of information technology in the retail consumption industry, and more specifically, relates to a system and method for realizing safe and effective electronic retail consumption coupon promotion by using mobile terminals such as smart phones. Background technique [0002] With the development of society and the increase of people's income, people's living standards are gradually improving, and the retail consumption industry has also developed unprecedentedly. [0003] At the same time that people's daily needs and consumption are constantly increasing, in order to win consumers, the retail industry adopts various marketing methods, which makes the competition among them very fierce. One of the most popular promotions for merchants is the rebate coupon. [0004] Coupons are self-made vouchers that can be used as cash when consumers shop. They are usually banknote-sized paper coupons with the merchant's seal ...

AI Technical Summary

Problems solved by technology

[0007] First of all, it takes a long time to prepare for the rebate activity, because the rebate vouchers are made of paper, and the planning department of the merchant needs to wait until the department formulates the rebate plan in advance from the design, printing and production of paper vouchers to transportation and storage; Making adjustments may delay the rebate activity

[0008] Secondly, the cost is high. A large number of coupon vouchers need to be printed for a coupon coupon activity. In addition to transportation, storage and personnel costs, the marketing expenses of merchants are relatively high.

[0009] At the same time, the rebate voucher is not conducive to consumers to carry it, it is easy to forget or lose it, and it is easy to expire

[0010] Finally, the issuance of a large number of paper coupons requires a lot of trees, and the printing of coupons consumes a lot of energy, which is not conducive to low-carbon environmental protection.

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