crm and pdm system for high power, medium and low speed internal combustion engine manufacturers

Abstract

A CRM (Customer Relationship Management) and PDM (Product Document Management) system for high-power medium-low speed internal combustion engine manufacturing enterprises belongs to the field of enterprise database management methods. The CRM and PDM system comprises a database system arranged in a smart server and a plurality of terminals electrically connected with the smart server and is characterized in that the database system comprises a customer relationship management system, a product document management system, an after-sales service management system and a data maintenance management system, all of which are connected with each other, wherein the data maintenance management system acquires and updates customer information, product information and after-sales service information input in the database, sets inquiry access authority and sets promoting information. The CRM and PDM system is suitable for the internal combustion engine manufacturing enterprises to perform document management, customer relationship management and after-sales service management, thereby realizing complete information input and quick and detailed inquiry; and the system is high in sharing rate, convenient in assessment and capable of dynamically tracking customer transactions and after-sales information.

Description

technical field [0001] The invention relates to a CRM and PDM system for a high-power, medium-low speed internal combustion engine production enterprise, and belongs to the field of management information management of the internal combustion engine production enterprise. Background technique [0002] In order to improve efficiency, existing internal combustion engine manufacturers have carried out digital construction. Information systems such as finance, procurement, production, sales, quality inspection, and human resources have been maturely applied in enterprises, and a large amount of basic management data has been accumulated. Relying on sound basic data, personnel in various departments of the enterprise can search for information according to their needs. However, with the deepening of information application, the following problems still exist in the existing data system: [0003] 1. The manufacture of high-power, medium and low-speed internal combustion engines b...

AI Technical Summary

Problems solved by technology

[0003] 1. The manufacture of high-power, medium and low-speed internal combustion engines belongs to discrete manufacturing. Due to the individual needs of users, there are various parts and models in the manufacturing process, with high differences. It is difficult to establish complete machine parts files, and the information is incomplete. Quick query and effective use, the company's after-sales service cannot obtain product configuration information, customer service response is slow, and after the user fraudulent insurance, the processing is slow, causing customer disputes, resulting in economic losses and damage to goodwill

[0004] 2. Sales staff's pre-sales and in-sales activities (such as customer visit plans, customer visit records, customer transaction records, etc.) cannot realize real-time reporting and follow-up inspection, after-sales service and service records cannot achieve overall tracking, and cannot form a complete and effective customer-oriented Value-Centric Marketing Activities

[0005] 3. Customer data management is based on business card folder management (only basic information such as contact person and contact information is recorded), the file data is not complete, and the degree of data sharing is not high, which is not conducive to the job flow of marketing personnel

[0006] 4. The performance appraisal of the enterprise is not reflected in the overall product chain

[0007] 5. There is no organizational guarantee for the management of potential customers, lack of business processes and management methods, lack of customer life cycle management, and too fragmented information to fully understand customers

[0008] 6. The Three Guarantees service process is independent from the negotiation service process, and the Three Guarantees service process has not yet been informatized

[0009] 7. Evaluation indicators of the after-sales service department: three guarantees, old parts management is still manual work

[0010] 8. Customer transactions and service records cannot be dynamically tracked and valued as a whole

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