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Flow package recommendation method and device

A data package and recommendation method technology, applied in the telecommunications field, can solve the problems of not considering the recommended data package, unable to further track the dynamic usage of users, unable to customize the data package for users, etc., so as to improve satisfaction and loyalty. Effect

Inactive Publication Date: 2014-02-26
CHINA UNITED NETWORK COMM GRP CO LTD
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Problems solved by technology

[0004] That is to say, the existing flow-related technologies are only limited to how to improve the utilization efficiency of 3G network and the reasonable consumption of user-customized flow, but they do not consider recommending a more suitable flow package according to the actual situation of the user
That is to say, the existing traffic package recommendation method cannot intelligently guide the user's traffic consumption, so that the most suitable traffic package cannot be tailored for the user
In addition, the existing traffic marketing technology cannot further track the dynamic usage of users, and tailor the most suitable packages for users

Method used

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Embodiment Construction

[0029] In order to make the objectives, technical solutions, and advantages of the present invention clearer, the embodiments of the present invention will be described in detail below with reference to the accompanying drawings. It should be noted that the embodiments in the application and the features in the embodiments can be combined with each other arbitrarily if there is no conflict.

[0030] The steps shown in the flowchart of the drawings can be executed in a computer system such as a set of computer-executable instructions. Also, although a logical sequence is shown in the flowchart, in some cases, the steps shown or described may be performed in a different order than here.

[0031] figure 1 It is a flowchart of the method for recommending a package of the present invention, such as figure 1 Shown, including:

[0032] Step 100: Analyze the traffic composition of the mobile user according to the online information of the mobile user.

[0033] In this step, obtain the detail...

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Abstract

The invention discloses a flow package recommendation method and device. The method includes the steps that the flow constitution of a mobile user is analyzed according to Internet-surfing information of the mobile user; the consumer preference of the mobile user is analyzed according to network behavior information of the mobile user; a corresponding flow package is recommended to the mobile user according to the obtained flow constitution and the consumer preference. By means of the method, the flow package which is more suitable for the user to user is recommended according to the practical conditions of the user, and therefore the user satisfaction and the user loyalty are promoted.

Description

Technical field [0001] The present invention relates to telecommunication technology, in particular to a method and device for recommending a flow package. Background technique [0002] At present, the mobile phone packages in the telecommunications industry are diverse and diverse, and it is difficult for ordinary users to distinguish which package is suitable for them without in-depth professional knowledge. With the gradual popularization of 3G services, the consumption of wireless traffic accounts for an increasing proportion of mobile users' call expenses. Choosing the right package has become one of the most concerned issues for mobile users. From the operator’s point of view, traffic operation can promote traffic business growth, curb the decline in Average Revenue Per User (ARPU) value, reduce user churn rate, and at the same time, it can also adapt to the development of mobile Internet and changes in user needs trend. [0003] At present, research on traffic-related tech...

Claims

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Application Information

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IPC IPC(8): H04W4/00
Inventor 李希金肖吉
Owner CHINA UNITED NETWORK COMM GRP CO LTD
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