Flow package recommendation method and device

A data package and recommendation method technology, applied in the telecommunications field, can solve the problems of not considering the recommended data package, unable to further track the dynamic usage of users, unable to customize the data package for users, etc., so as to improve satisfaction and loyalty. Effect
CN103607691AInactive Publication Date: 2014-02-26CHINA UNITED NETWORK COMM GRP CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Current Assignee / Owner
CHINA UNITED NETWORK COMM GRP CO LTD
Publication Date
2014-02-26
Estimated Expiration
Not applicable · inactive patent

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Abstract

The invention discloses a flow package recommendation method and device. The method includes the steps that the flow constitution of a mobile user is analyzed according to Internet-surfing information of the mobile user; the consumer preference of the mobile user is analyzed according to network behavior information of the mobile user; a corresponding flow package is recommended to the mobile user according to the obtained flow constitution and the consumer preference. By means of the method, the flow package which is more suitable for the user to user is recommended according to the practical conditions of the user, and therefore the user satisfaction and the user loyalty are promoted.
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Description

Technical field

[0001] The present invention relates to telecommunication technology, in particular to a method and device for recommending a flow package. Background technique

[0002] At present, the mobile phone packages in the telecommunications industry are diverse and diverse, and it is difficult for ordinary users to distinguish which package is suitable for them without in-depth professional knowledge. With the gradual popularization of 3G services, the consumption of wireless traffic accounts for an increasing proportion of mobile users' call expenses. Choosing the right package has become one of the most concerned issues for mobile users. From the operator’s point of view, traffic operation can promote traffic business growth, curb the decline in Average Revenue Per User (ARPU) value, reduce user churn rate, and at the same time, it can also adapt to the development of mobile Internet and changes in user needs trend.

[0003] At present, research on traffic-related tech...

Claims

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