Action attribute analysis method and device
A technology of attribute analysis and action, applied in marketing, text database clustering/classification, structured data retrieval, etc., can solve problems such as diversity of viewpoints and efficiency of processing
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Embodiment approach 1
[0188] In Embodiment 1 of the present invention, an action attribute analysis device that extracts a user's life pattern using the usage history of a transportation system IC card and clusters users using the life pattern will be described.
[0189] (overall structure of the system)
[0190] figure 1 It is a configuration diagram of the action attribute analysis device 1 according to the first embodiment. The behavior attribute analysis device 1 takes the IC card usage history 103 and the credit card usage history 104 as input, and outputs the analysis report 309 . The IC card usage history 103 is data that stores a history of use of the transportation system IC card 81 by the user of the transportation system IC card 81 at the ticket gate 82 at a station or a terminal 83 installed in a store. The credit card use history 104 is data that stores a history of credit card (not shown) users using credit cards for payment at stores or the like. The analysis report 309 is a repor...
Embodiment approach 2
[0426] In Embodiment 2 of the present invention, a description will be given of extracting a life pattern of a certain period (one week or 10 days, etc.) by using a life pattern in units of a day, and generating a life pattern in a period. A configuration example in which frequency of appearance is a vector of feature quantities and performs multistage clustering for clustering users, places, and the like. Since the hardware configuration of the action attribute analysis device 1 in the second embodiment is the same as that in the first embodiment, description thereof will be omitted.
[0427] (overall structure of the system)
[0428] Figure 41 It is a configuration diagram of the action attribute analysis device 1 according to the second embodiment. The action attribute analysis device 1 in the second embodiment is roughly composed of the following four functions. That is, the scene vector generation unit 10 , the life pattern extraction unit 20 , the period life pattern...
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