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Advertising position allocation method and device

An allocation method and advertising space technology, applied in marketing and other directions, can solve problems such as unbalanced advertising space allocation methods, affecting the effect of advertising delivery and user viewing experience, and achieve the effect of improving the effect of advertising delivery and user viewing experience, and reducing consumption

Active Publication Date: 2015-09-09
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in practical applications, when the number of delivered ads reaches the daily ad delivery task in advance, even if the video clicked by the user can still be assigned to the ad slot, the ad delivery platform will no longer serve the ad slot assigned to the video Advertisements, in other words, there is no advertisement for the video clicked by the user at this time. Obviously, in the late stage of advertisement placement when the advertisement resources in the advertisement library are relatively insufficient, the allocation method of this kind of advertisement space is unbalanced, which affects the effect of advertisement placement and the user's viewing experience

Method used

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  • Advertising position allocation method and device
  • Advertising position allocation method and device
  • Advertising position allocation method and device

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Embodiment Construction

[0050] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0051]First, a method for allocating advertising space provided by an embodiment of the present invention is described. The method is applied to an advertisement delivery platform, and the method may include the following steps:

[0052] Receiving a playback request for the target video, and determining the number N1 of advertising spaces generated by the target video according to a preset advertisement placement strategy, where N1 is a preset value;

[0053] ...

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Abstract

The embodiment of the invention provides an advertising position allocation method and device. The method comprises the following steps: receiving a broadcasting request of a target video, and determining an advertising position quantity N1 produced by the target video according to a preset advertising strategy; acquiring an advertising position vacancy rate B of a previous period of time of the current period of time according to a preset time division rule; comparing B with a preset advertising position vacancy rate threshold value A; determining the quantity of the advertising position allocated to the target video when the broadcasting request of the target video is responded according to a comparison result. By utilizing the embodiment of the invention, in case when the advertising resource in an advertising bank is insufficient relative to the advertising position at the later advertising period, the rest advertising resource in the advertising bank can be evenly delivered to the subsequent video requested to be broadcasted by a user, so that the advertising delivery effect and the user viewing experience can be improved.

Description

technical field [0001] The invention relates to the technical field of Internet online advertisement application, in particular to a method and device for allocating advertisement space. Background technique [0002] The continuous advancement of science and technology has promoted the rapid development of the Internet and the advertising industry. At present, Internet online advertising occupies an important position in the advertising industry. In daily life, when a user opens a video to watch, such as a certain TV series or variety show, they will need to enter an advertisement interface. This type of advertisement is usually called a pre-video pre-roll advertisement. Advertisers will target Different video content formulates corresponding advertising strategies, for example, the total playing time of pre-roll ads, etc. [0003] In the prior art, for the clicked video, the number of advertisements to be delivered depends on the total amount of advertising spaces generate...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 姚康宝
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD
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