Method and apparatus for obtaining user attributes, and electronic device

Abstract

The embodiments of the invention disclose a method and apparatus for obtaining user attributes, and an electronic device. The method comprises the following steps: obtaining each application installation package installed in an electronic device; successively extracting package name information of the obtained application installation packages, and obtaining application information mapped by the package name information of the obtained application installation packages by querying a mapping relation between prestored application information and the package name information of the application installation packages; obtaining application labels mapped by the obtained application information by querying a mapping relation between preset application information and application labels; respectively accumulating a first label counting value of the obtained application labels matching a preset first application label database, and a second label counting value of the obtained application labels matching a second application label database; and according to the first label counting value, the second label counting value, a user first attribute condition and a user second attribute condition, determining user attributes. By using the method, the apparatus and the electronic device, the efficiency of pushing value-added service applications for the user attributes can be improved.

Description

technical field [0001] The invention relates to computer application technology, in particular to a method, device and electronic equipment for acquiring user attributes. Background technique [0002] With the continuous development of computer communication and Internet technology, electronic devices such as smart mobile phones, personal digital assistants, palmtop computers, and notebook computers have been more and more widely used. Many value-added service operators have seen a huge business opportunity to deliver value-added service application (APP, Application) information based on electronic devices. , a wide range of delivery, easy browsing by users, and high delivery efficiency of value-added business applications. [0003] At present, in order to effectively improve the user's value-added service application experience, more and more value-added service operators will conduct targeted delivery of value-added service applications based on user attributes. For exa...

AI Technical Summary

Problems solved by technology

Since users need to register in the delivery system of the value-added service operator corresponding to each application information, users need to spend a lot of time and energy remembering the login account number and login password. As a result, most users are unwilling to spend time on account registration, causing The value-added service applications of a large number of value-added service operators cannot obtain user attributes, so that if a lot of value-added service application information is pushed to users with different attributes, the push efficiency of value-added service applications will be completely different. For example, if it is used to push underwear for female users Value-added service application information is mistakenly delivered to male users, which will result in that the underwear value-added service application information will not be browsed by male users or it will be difficult to generate purchase behavior, thereby increasing the value-added service operator’s delivery cost and reducing the push of value-added service applications Efficiency, resulting in poor push results. Therefore, a method for obtaining user attributes is needed to improve the efficiency of value-added service push for user attributes.

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