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Advertisement space on-line auction method and system

An advertising space and advertising technology, applied in the field of network information security, can solve problems such as poor confidentiality, complex systems, and leakage of private information, and achieve low-latency, large-scale features, and privacy protection effects

Inactive Publication Date: 2017-07-21
SHANGHAI JIAO TONG UNIV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The whole system is too complicated, and its confidentiality is poor, and privacy leakage and fraud will inevitably occur
In the existing bidding mechanism for ad slots, advertisers need to submit their bids to participate in the bidding for ad slots, which will inevitably reveal their private information
On the other hand, advertisers cannot verify the authenticity of online auctions with the service providers of online advertising exchange platforms

Method used

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  • Advertisement space on-line auction method and system
  • Advertisement space on-line auction method and system
  • Advertisement space on-line auction method and system

Examples

Experimental program
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Embodiment 1

[0031] Such as figure 1 As shown, the advertising space online auction system in this embodiment includes: an online advertising space trading platform, an advertising network and a middleman, wherein: the middleman is used to match the bidding price of each advertiser with a mapped bidding price, and the advertising network is used to match the bidding price of each advertiser The information of the highest mapped bidding price and the second highest mapped bidding price in this network is sent to the online advertising space exchange platform, which is used to generate the winning bidder and verify the payment price.

[0032] The online advertising space trading platform publishes the advertising space information of the advertising publisher, and the advertiser who wins the bid successfully publishes the advertisement on the advertising space of the advertising publisher through the online advertising space trading platform.

[0033] Such as figure 2 As shown, in the adve...

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PUM

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Abstract

The invention relates to an advertisement space on-line auction method and system. A middle man is introduced into am existing auction system, the middle man provides a mapping bidding price space of the same size as a bidding price space, bidding prices of advertisers are converted into mapping bidding prices and are uploaded to an on-line advertisement space transaction platform after encryption, the on-line advertisement space transaction platform produces a successful bidder, and finally, payment price verification and ranking verification based on an integer-size comparison protocol need to be performed. The advertisement space on-line auction method and system ensure the characteristics of low delay and large scale of advertisement space on-line auction, encrypt bidding information, achieve the purpose of protecting privacy, and can verify bidding prices.

Description

technical field [0001] The present invention relates to a technology in the field of network information security, in particular to an advertising space online auction method and system thereof. Background technique [0002] The online advertising space trading platform matches the needs of a large number of advertisers and advertising publishers (web page owners) on the Internet in the form of real-time bidding (RTB, Real Time Bidding). The advertiser who bids the highest for the ad slot will publish the advertiser's ad on the webpage visited by the user. For each webpage visit, the online advertising space trading platform will initiate a real-time bidding, and sell the advertising space of the advertising publisher to a specific advertiser according to the bidding rules. [0003] The whole system is too complicated, and its confidentiality is poor, and privacy leakage and fraud will inevitably occur. In the existing bidding mechanism for ad slots, advertisers need to su...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0275
Inventor 吴帆周旻平郑臻哲陈贵海
Owner SHANGHAI JIAO TONG UNIV
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