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Elevator scene based advertisement pushing method and device

An advertising push and elevator technology, applied in the field of elevator advertising media, can solve problems such as inability to adjust, untargeted advertising playback, and poor advertising effect.

Inactive Publication Date: 2018-04-06
杭州一洺科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The replacement of this kind of elevator advertisement is cumbersome. Moreover, the broadcast of the advertisement is not targeted and cannot be adjusted according to the characteristics of the elevator audience. The effect of advertisement placement is not good.

Method used

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  • Elevator scene based advertisement pushing method and device
  • Elevator scene based advertisement pushing method and device
  • Elevator scene based advertisement pushing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0036] figure 2 This is the first embodiment of the present invention. In this embodiment, the first display unit 101 and the second display unit 102 are directly connected to the main control board 103. At this time, the main control board 103 integrates the first display unit 101 and the second display unit. 2 The drive module of the display unit 102.

Embodiment 2

[0038] image 3 This is the second embodiment of the present invention. In this embodiment, the two display units in the advertisement pushing device are both liquid crystal screens 101' and 102'. Further, the two liquid crystal screens 101', 102' are connected to an AD board 109, and the two liquid crystal screens 101', 102' are electrically connected to the main control board 103 via the AD board 109.

[0039] Figure 4 Shown is the working process of the advertising push device:

[0040] (1) First, the infrared sensor 107 detects whether there is someone, if it is not, it loops to detect until it detects someone and enters the next step;

[0041] (2) The face recognition unit 104 (face recognition firmware) drives the camera 105, turns on the camera scanning analysis, obtains the face recognition data information in the elevator car, and uploads the data to the background management system 108;

[0042] (3) The background management system 108 gives the analysis results (for exampl...

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Abstract

The invention discloses an elevator scene based advertisement pushing method and device. The pushing method comprises the following steps that whether there are people in an elevator is detected in acyclic way; if YES, face recognition is carried out on the people to obtain face identification data, and the face identification data is uploaded to a background management system; the background management system extracts universality information of the face identification data; and according to the universality information, an advertisement player plays advertisements related to the universality information in an advertisement library. According to the invention, real-time face identification is carried out on the basis of face identification firmware in a mainboard of an elevator advertisement media terminal, the face identification data is uploaded to the background management system, the background management system extracts universality of the face identification data, a lower screen of a double-screen terminal of the elevator plays advertisements aimed at the people with the universality in an inter-cut way, and an upper screen of the terminal plays advertisement in an cyclic way. At the same time, the background management system carries out big data analysis on the face identification data, the passenger flow of a building where the elevator advertisement media terminal is placed is calculated, and accurate data reference is provided for an advertiser.

Description

Technical field [0001] The invention relates to the field of elevator advertisement media, in particular to an advertisement push method and device based on elevator scenes. Background technique [0002] Most of the existing elevator advertisements are carried out by inserting a USB flash drive loaded with several pieces of advertisement information into the USB port of the advertisement machine that can be opened by a dedicated person, and then playing in turn; after a period of time, if the advertisement information changes, a dedicated person is often required Then replace the changed information with the previous advertisement storage U disk. The replacement of this kind of elevator advertisement is relatively cumbersome, and the broadcast of the advertisement is not targeted and cannot be adjusted according to the characteristics of the elevator audience, and the effect of the advertisement is not good. Summary of the invention [0003] In view of the problems existing in th...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06K9/00
CPCG06Q30/0252G06V40/172
Inventor 徐小刚黄海全王刚陆华泽
Owner 杭州一洺科技有限公司
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