System and method for counting persons for outdoor advertisement

Abstract

The invention discloses a system and method for counting persons for an outdoor advertisement, and the system comprises a monitoring module, an advertisement terminal, a communication module and a control center. The system can realize automatic monitoring of the traffic flow in the vicinity of an outdoor billboard, and intelligently determines an advertisement delivery strategy according to a monitoring result. The delivery method includes the following steps: automatic monitoring of human traffic, statistical analysis of data, automatic decision making and management of advertisement delivery. The system and method meet practical needs, and achieve the offline integration of outdoor advertising and intelligent terminals, combines online delivery and offline collection, can realize intelligent determining of advertisement putting according to the size of human traffic, save cost, and improve advertising efficiency.

Description

technical field [0001] The invention relates to the technical field of advertising, in particular to an outdoor advertising people flow counting system and a method thereof. Background technique [0002] Outdoor advertising, as an important method to increase popularity and recognition, is the first choice of various enterprises, shopping malls, shops, institutions, stores, etc. In our life and production, we can see all kinds of outdoor advertisements of different sizes and all-weather almost everywhere Screen / card, because of its superior advertising effect, is used by various industries as a means and tool to advertise products, technologies, solutions, etc. Actual outdoor billboards / screens are mostly located in high-speed intersections, shopping malls, tops of shops, and other places that are difficult to access, disassemble, and dangerous. It is impossible to predict the flow of people in the area, and when it is necessary to change the displayed content, the usual way...

AI Technical Summary

Problems solved by technology

[0003] The present invention aims at the problems in the background technology. At present, outdoor display boards / screens (i.e., advertising terminals) are becoming mainstream outdoor advertising display devices. Investigations have found that there are four problems in current outdoor advertising: one is that it is impossible to predict the flow of people offline; the other is that The advertising terminal is offline and the experience is poor; the third is the lack of quantitative characterization of the advertising effect; the fourth is that it is impossible to predict the offline behavior of customers; this brings inconvenience to centralized management and modification of each advertising terminal, and it is impossible to predict the advertising effect of the advertising terminal And customer behavior and then feedback to the delivery unit to make corresponding strategies and adjustments

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