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System and method for automatic analysis of commercial advertisement delivery mode

An automatic analysis system and advertisement placement technology, applied in the field of advertisement placement information analysis, can solve problems such as ignorance, and achieve the effects of saving manpower and material resources, making inquiries convenient, convenient, timely and fully utilized

Active Publication Date: 2021-08-13
中科钢研节能科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In CN106412644A, it analyzes how to push its favorite advertisements for current users. In CN106294883A, it analyzes user interests based on user behavior, and paves the way for proposing an advertising plan. However, there are few such technical solutions in the prior art, that is, for For a specific product / item, analyze a reasonable advertising matching scheme for it
If you use subway advertising, you may ignore the consumer groups who do not take the subway

Method used

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  • System and method for automatic analysis of commercial advertisement delivery mode

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0033] In this implementation, the commercial advertisement here is for a certain takeaway coffee. The takeaway card fee has its own APP, and orders can also be placed by other general takeaway platforms. The way is difficult.

[0034] An automatic analysis system for commercial advertisement placement is characterized in that it includes the following components: a system server, which is equipped with a system software platform, and the software platform performs calculations, provides charts, and examines the output and input data of the system server; The system server has a first memory, a second memory, a third memory and a buffer memory, the first memory is dedicated to storing the advertisement evaluation report of each calculation cycle, and the buffer memory is used for the advertisement evaluation report in each calculation cycle The data is calculated and the data is cleared at the end of each calculation cycle and when entering the next calculation cycle.

[0035...

Embodiment 2

[0056] In this implementation, the commercial advertisement here is for a healthy light food product. The healthy light food has its own APP, and can also be ordered by other general takeaway platforms. The users of this coffee span multiple age groups and are determined by the general method The way ads are served is difficult.

[0057] An automatic analysis system for commercial advertisement placement is characterized in that it includes the following components: a system server, which is equipped with a system software platform, and the software platform performs calculations, provides charts, and examines the output and input data of the system server; The system server has a first memory, a second memory, a third memory and a buffer memory, the first memory is dedicated to storing the advertisement evaluation report of each calculation cycle, and the buffer memory is used for the advertisement evaluation report in each calculation cycle The data is calculated and the dat...

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PUM

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Abstract

An automatic analysis system for commercial advertisement placement is characterized in that it includes the following components: a system server, a user expectation evaluation server, a user terminal group, an expert terminal group, a management terminal group, a reward server, and an authentication server. Also provided is a method for automatically analyzing commercial advertisement delivery methods, which is performed using the aforementioned system, and is characterized in that it includes the following steps: 1) a preparation step; 2) a step of selecting topics used in this period; 3) user terminal collection Steps; 4) Reward issuing step; 5) Multiple calculation and report generating step; 6) Consulting step of management terminal.

Description

technical field [0001] The invention relates to the technical field of advertisement delivery information analysis, in particular to an automatic analysis system and method for commercial advertisement delivery methods. Background technique [0002] In the current society, the public’s way of receiving media is changing very quickly, which greatly affects the way and plan of advertising. Before 2010, newspapers and TV will always be the main two items of advertising, but this situation is changing rapidly. , newspapers and television are shrinking to just a common form of advertising, young people spend less and less time on traditional media, video advertising, large outdoor billboards, radio advertising, TV advertising, mobile browsers Marketing advertisements, PC-side pop-up advertisements, bus advertisements, subway advertisements, and online shopping bonus advertisements may all affect the audience at the same level. How to choose a reasonable advertising combination fo...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
Inventor 张岩董伟刘波刘斌姚鹏飞赵然
Owner 中科钢研节能科技有限公司
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