Product intelligent display and retail system and method

Abstract

The invention provides a product intelligent display and retail system. The system comprises a terminal client, a applet end and a system background end, wherein the terminal client comprises a clientlogin module, a homepage module, a category classification module, a style classification module, an application space classification module, a product response module, a scene response module and aterminal data module. The system background end comprises a classification management module, a product information management module, a product application scene management module and a system background data module. Man-machine interaction between a client and a terminal client is achieved through the product response module and the scene response module, the requirement for a shop assistant islowered, the client service experience and the product experience are improved, and marketing data are collected and analyzed through mutual information synchronization among the terminal client, themini-program end and the system background end. The product intelligent display and retail system provided by the invention has the advantages that the labor cost can be reduced, the customer serviceexperience and the product experience are improved, and the production plan and the marketing strategy are optimized.

Description

technical field [0001] The invention belongs to the technical field of retailing, and in particular relates to a product intelligent display and retailing system and method. Background technique [0002] The more common sales model in existing commodity stores: scattered display of products, introduction of products and collocation recommendations for customers through shop assistants, customers can only observe and experience products with limited senses, and cannot experience them in usage scenarios. And in order to ensure the quality of service, the enterprise needs to equip each customer with a clerk as much as possible to introduce products and recommend collocations, which leads to the need for the enterprise to choose between increasing the cost of employment to improve user service experience and reducing the cost of employment to reduce customer service experience. Tradeoffs. At the same time, pre-job training for products and services is required before the clerk ...

AI Technical Summary

Problems solved by technology

At the same time, pre-job training for products and services is required before the clerk takes up the job, and regular training is also required later or pre-sales training before the new product is launched. When there are many types of products, the clerk is easy to forget or confuse product information, and repeated training Manpower-consuming but difficult to eliminate mistakes

[0003] On the other hand, in the conventional sales mode, it is difficult for shop assistants to manually record and summarize information or data such as customers' personal information, browsing records, browsing preferences, single product browsing time, consultation questions, and promotional activities. Summarize and analyze information or data such as real-time customer flow, customer flow change curve, customer group composition, and real-time product sales regional distribution.

Images