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Smart home live-action marketing method based on virtual reality

A virtual reality and smart home technology, applied in the field of virtual reality, can solve problems such as high distribution costs, poor experience, and inability to effectively stimulate users' desire to purchase, so as to reduce distribution costs, reduce enterprise costs, and increase purchase conversion rate Effect

Pending Publication Date: 2020-04-17
揽云科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The purpose of the present invention is to solve the shortcomings in the prior art that most of the marketing of smart home products is based on physical items, the cost of distribution is high, the user experience is poor, and the user's desire to purchase cannot be effectively stimulated. Realistic Smart Home Real-Scene Marketing Method

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0029] The real-scene marketing method of smart home based on virtual reality includes the following steps:

[0030] S1: Collect the information of the smart home products that need to be displayed, plan the layout of the products, and determine the shape, location and occupied space of the smart home products;

[0031] S2: Carry out three-dimensional modeling according to the planned layout, and simulate the use scene of smart home products. After the construction is completed, the staff need to experience it first, find problems, and correct them in time to avoid reducing the experience effect;

[0032] S3: 10 people are randomly selected to experience the simulated scene. Among the 10 people, four are 20 years old, three are 31 years old, three are 41 years old, 7 are women, and 3 are men , when the experience personnel are conducting the experience, they will play audio to explain, introduce the planning and layout of the simulation scene, and help the experience personnel...

Embodiment 2

[0037] The real-scene marketing method of smart home based on virtual reality includes the following steps:

[0038] S1: Collect the information of the smart home products that need to be displayed, plan the layout of the products, and determine the shape, location and occupied space of the smart home products;

[0039] S2: Carry out three-dimensional modeling according to the planned layout, and simulate the use scene of smart home products. After the construction is completed, the staff need to experience it first, find problems, and correct them in time to avoid reducing the experience effect;

[0040] S3: 12 people are randomly selected to experience the simulated scene. Among the 12 people, six are 25 years old, three are 35 years old, three are 45 years old, 8 are women, and 4 are men. , when the experience personnel are conducting the experience, they will play audio to explain, introduce the planning and layout of the simulation scene, and help the experience personnel...

Embodiment 3

[0045] The real-scene marketing method of smart home based on virtual reality includes the following steps:

[0046] S1: Collect the information of the smart home products that need to be displayed, plan the layout of the products, and determine the shape, location and occupied space of the smart home products;

[0047] S2: Carry out three-dimensional modeling according to the planned layout, and simulate the use scene of smart home products. After the construction is completed, the staff need to experience it first, find problems, and correct them in time to avoid reducing the experience effect;

[0048] S3: 15 people are randomly selected to experience the simulated scene. Among the 15 people, eight people are 30 years old, four are 40 years old, three are 50 years old, 10 are women, and 5 are men. , when the experience personnel are conducting the experience, they will play audio to explain, introduce the planning and layout of the simulation scene, and help the experience ...

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Abstract

The invention belongs to the field of virtual reality, in particular to a smart home live-action marketing method based on virtual reality. Aiming at the problems that the marketing of the existing smart home products is mostly based on physical articles, the penetration cost is high, the user experience is poor and the purchase desire of users cannot be effectively stimulated, the invention provides the following scheme that the method comprises the following steps: S1, collecting the information of the smart home products needing to be displayed, and planning and arranging the products; S2,performing three-dimensional modeling according to the planning layout, and performing use scene simulation on the smart home product; s3, randomly selecting 10-15 persons, and experiencing the simulation scene; and S4, collecting experience feelings and suggestions of the experiencer, and arranging the experience feelings and suggestions. By adopting a virtual reality modeling method, use scene simulation is carried out on the smart home product, so that while the distribution cost is reduced, the user experience is improved, the purchase desire of the user is stimulated, the purchase conversion rate is improved, and meanwhile, the enterprise cost is effectively reduced.

Description

technical field [0001] The invention relates to the technical field of virtual reality, in particular to a real-scene marketing method for smart home based on virtual reality. Background technique [0002] The so-called virtual reality, as the name suggests, is the combination of virtual and reality. In theory, virtual reality technology (VR) is a computer simulation system that can create and experience a virtual world. It uses a computer to generate a simulated environment and immerses users in the environment. Virtual reality technology is to use the data in real life, through the electronic signal generated by computer technology, combine it with various output devices to transform it into a phenomenon that people can feel. These phenomena can be real objects in reality. , it can also be a substance invisible to our naked eyes, which is represented by a three-dimensional model. Because these phenomena are not what we can see directly, but the real world simulated by co...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q30/06G06T17/00
CPCG06Q30/0201G06Q30/0643G06T17/00
Inventor 苏利凡
Owner 揽云科技有限公司
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