Resource allocation method and device based on activity tasks and electronic equipment

Abstract

The invention provides a resource allocation method and device based on an activity task and electronic equipment, and the method comprises the steps: generating an invitation code and enabling the invitation code to be correlated with a user when the confirmation information that a client participates in a sharing activity of an activity page is received; generating an invitation URL according tothe invitation code, wherein the invitation URL comprises the invitation code and a new user guide page addres; pushing a sharing page to the client, wherein the sharing page is used for guiding theuser to send the invitation URL to other users; monitoring an invitation code and page submission information returned by the new user guide page; judging the completion condition of the user for theactivity task, and determining a resource allocation strategy according to the completion condition of the user for the activity task; and performing resource allocation on the user according to the determined resource allocation strategy. According to the method provided by the invention, the resource allocation management can be more effectively carried out, the resource allocation cost is reduced, and the MGM (Member Get Member) conversion rate is also improved.

Description

technical field [0001] The invention relates to the field of computer information processing, in particular to a resource allocation method, device and electronic equipment based on activity tasks. Background technique [0002] With the continuous development of mobile terminal Internet technology, mobile e-commerce has become a new direction for the development of e-commerce. Merchants use the Internet to send electronic coupons (also known as electronic discount coupons) to consumers, and can purchase goods at a much lower price than usual. Or services, the marketing effect exceeds the traditional advertising mode. In addition, many financial services, such as lending, investment, etc., can also be implemented by installing APPs that support the financial services. Usually these APPs will conduct product marketing by registering members and through MGM. [0003] MGM (member get member) service refers to bringing new members to the company through existing members, usuall...

AI Technical Summary

Problems solved by technology

In fact, this push method usually only pushes the APP or a certain product in the APP to other customers, and the push information is single, resulting in a low push success rate

[0004] However, in the prior art, there are at least the following problems: (1) In the existing marketing methods, the conversion rate of coupons is not high, resulting in waste of resources. , it is easy for users to receive coupons without consumption, and it is difficult for merchants to grasp the inventory of goods

(2) There is no guarantee that all potential consumers can receive coupons, and the discounts are not given to the most suitable people

(3) The existing resource allocation method has low adaptability, small application range, and high allocation cost

Although the above method avoids the occurrence of receiving and not using coupons, etc., and ensures that users with real needs can enjoy discounts, it does not combine the effective allocation and management of resources, nor does it take into account the profit maximization of enterprises

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